Wednesday, May 7, 2008

[aainet] Digest Number 2809

Messages In This Digest (7 Messages)

Messages

1.

Where to put your contact info on a trifold brochure

Posted by: "articleannounce" articles@submityourarticle.com   articleannounce

Tue May 6, 2008 6:24 pm (PDT)

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to elf@elf-design.com.

Title: Where to put your contact info on a trifold brochure
Word Count: 406
Author: Erin Ferree
Email: elf@elf-design.com
Category: Business - General
Article URL: http://www.submityourarticle.com/articles/easypublish.php?art_id=31325

The article is preformatted to 60CPL.

Where to put your contact info on a trifold brochure
When you're designing a trifold brochure, you have to put
your contact information someplace on the brochure. The
only question is, where?

There are a few options:

On the front of the brochure - Whether you put the contact
info on the front depends on your customers' level of
familiarity with you.

If your trifold brochure is meant for customers who are
already familiar with you, and just need ordering
information (like a take-out menu or spa menu), then the
front is the best place for the contact info - that way,
they can get what they're looking for quickly.

If you're creating the brochure for new customers, then
putting all your contact info on the front is probably a
bit early in the "relationship" to be asking clients to
contact you. If that's the case, then reserve the front for
making your product or service look extra-attractive.

Inside The Brochure - The inside of your brochure may have
many opportunities for calls to action - bits of text where
you ask your customers to contact you. If this is the case,
then plan to include at least some contact info - your
phone number, email or website - next to the call to
action. You may want to include multiple contact methods
near the call to action.

On The Back of the Brochure - This is my favorite place to
put the contact info on a product or high-end service
brochure. This is typically a panel that people look at
after looking at the cover - at minimum - so it doesn't
look like you're asking for the sale right off the bat. The
customer will be warmed up by looking at the rest of the
brochure before you tell them to get in touch with you.

Also, the back is easy enough to get to if people do want
to contact you immediately. People can just flip the
brochure over instead of wading through all the text and
unfolding the pages if they just want to call you or find
your website.

I typically recommend putting the contact information in
the bottom third of this back panel. I also recommend
including some sort of call to action above all the contact
information - it can help to spur the reader into actually
using the contact information to get in touch with you
instead of setting the brochure aside or putting it in the
recycling bin.

About the Author:

Erin Ferree is a brand identity and marketing design
strategist who creates big visibility for small businesses.
Through her customized marketing and brand identity
packages, Erin helps her clients design effective websites
that help them extend their brands, bring in new clients
and make sales. http://www.elf-design.com

----------
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Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
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2.

Priorities

Posted by: "articleannounce" articles@submityourarticle.com   articleannounce

Wed May 7, 2008 2:24 am (PDT)

You have permission to publish this article electronically
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included. A courtesy copy of your publication would be
appreciated - send to ann@gvsuccess.com.

Title: Priorities
Word Count: 471
Author: Ann Golden Egle
Email: ann@gvsuccess.com
Category: Business - General
Article URL: http://www.submityourarticle.com/articles/easypublish.php?art_id=31288

The article is preformatted to 60CPL.

Priorities
A Zen Master, desirous of teaching his class about
prioritizing, asked a group of college students to fill a
large glass container with the materials that were on the
ground surrounding them. Collectively, they filled the
container to the brim with carefully selected large rocks.
He asked, "Is this container full?" They eagerly responded
"YES!" feeling quite pleased with themselves for having
quickly and effectively completed their assignment.

The Zen Master then took several handfuls of smaller stones
and dropped them into the container. Gravity pulled these
stones into nooks and crannies throughout the container.
The students watched in silence, a little embarrassed that
they didn't see what was right in front of their eyes.

Zen Master asked: "Is the container now full?" Slowly, one
by one, the students sighed "Yes." The Zen Master then
found a small pile of sand nearby which he slowly released
into the container. The sand gracefully filled in the
remaining gaps between the large rocks and small stones.
"Is the container now filled?" he asked the curious
students. How could the answer be anything but yes? And
this time they were right.

What was the purpose of the Zen Master's experiment?
Filling this container is not unlike filling the 24 hours
in your day. Do you start with the large rocks or the sand?

The large rocks represent major activities that are vital.
Once those are in place, it is easy to see where we can
fill in our time with lesser yet still important tasks.
And finally, we can fill in the five-ten minute segments
between each of the above categories with the sand, the
tasks that may be infinitesimal, yet still require our
undivided attention.

What if the Zen Master would have asked the students to
begin by filling the container with sand? These tiny
objects would have occupied all of the space available,
leaving no room for larger rocks (areas of focus.)

How many of you look at your time management in this same
way? Before you tackle the really important items on your
list, you want to eliminate those little irritants that
have to be done. Pretty soon your day is over and you feel
exhausted but not accomplished.

Part of the Zen masters lesson pertains to your spirit. Do
you focus your spirit on things that are truly important to
you or allow yourself to be pulled down by the sand? If
you begin by focusing on what's vital to you, you'll have
room for the rest. The opposite is equally true.

Which meaning of this story applies most to
you—filling your 24 hour day or your soul? Either
way, please take time this week filling yourself with
prioritized large rocks and allowing the sand to lay as it
will. Enjoy your discoveries and

About the Author:

For the sake of keeping your career fresh and on track,
would you like to enjoy a weekly shot-in-the-arm from
Master Certified Coach Ann Golden Eglé? You can sign
up for her free weekly ezine, The Success Thought of the
Week, at http://www.gvsuccesscoaching.com .

----------
This article is distributed on behalf of the author by http://SubmitYOURArticle.com
SubmitYOURArticle.com is a trading name of Takanomi Limited.
Takanomi Limited is a limited company registered in England and Wales.
Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
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3.

Lessons Learned from a TV Appearance

Posted by: "articleannounce" articles@submityourarticle.com   articleannounce

Wed May 7, 2008 6:24 am (PDT)

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to sue@shinecomms.com.au.

Title: Lessons Learned from a TV Appearance
Word Count: 1044
Author: Sue Currie
Email: sue@shinecomms.com.au
Category: Business - General
Article URL: http://www.submityourarticle.com/articles/easypublish.php?art_id=31859

The article is preformatted to 60CPL.

Lessons Learned from a TV Appearance
Since launching my first book Apprentice to Business ACE, I
have been consistently profiled in the media. It's been a
fantastic vehicle to raise my profile, enhance my
credibility and build my brand. Just recently I was invited
on to Sky Business News and had the opportunity to answer
viewer's questions on branding and PR for small business.
So I would like to share some lessons I learned from my TV
appearance.

You Know Your stuff

TV hosts and producers don't want to give you too much
information about the questions. Why? Because they don't
want you to sound stilted and rehearsed when you give
answers. You are generally there because you are the expert
(or say you are) on that particular subject and because you
do know your subject better than anyone else you will be
able to answer questions spontaneously.

But you should think about some possible questions they may
ask and prepare answers beforehand. Ask your partner or a
friend to ask you a few questions and have a rehearsal '
practice. You can find out what angle are they taking? What
are they expecting from you ' what are the question areas?

Research

Watch the program beforehand to get a feel for the type of
show it is if you can. At least look up the website and
perhaps view a video clip or listen to a podcast. Find out
as much as you can about the program on which you're being
asked to appear ' is it live or pre-recorded? Is the
audience completely general, or is it targeted at
housewives or business people? Think about the points you
could make which are most interesting, useful and relevant
to that particular audience.

Arrive early so you can meet and chat with other guests,
hosts, producers to feel a bit more comfortable and
familiarise yourself with the surroundings.

Get to the Point

Do try and get to the main point of your answer quickly
without wafting on. A short, sharp, interesting point works
best in the media especially for television and will be
easier for viewers to remember. If you don't give enough
information the interviewer will simply ask a follow-up
question.

If you have something to promote (such as a book) keep it
in mind and look for an opportunity to get your point
across. All well and good being great media "talent" but
you could use the opportunity to at least promote your
business name. Try and be in control and use every
opportunity to get your message across.

Have Something to Say

Be aware of the latest news, gossip or current affairs
stories particularly that relate to your topic. Read the
papers, listen to radio and be as informed as you can
because you never know what might come up during the
interview. If there are controversial issues in your area
of expertise, work out where you stand, and what you should
say. It is better to respond rather than say "no comment".
Don't be afraid to put your point of view across. If you
don't know the answer, say so.

Make It Interesting and Descriptive

Make your answers more memorable by using real stories and
descriptive words. Cut through the clutter with words that
paint a picture in the mind of the listener. As an example
in a radio interview I did, I told a story about a young
journalist interviewing a well know media personality and
used the word "hyper-bowl", the media identity kindly
corrected her and said the word is pronounced
"hyper-bo-lee". We made it a fun, interesting reference to
the issue being discussed.

Friendly and Attentive

Remember that what you're really doing is having a
conversation. Listen to the interviewer's questions. The
host will appreciate your attentiveness. Use the
interviewer's name to make it more personable when
answering questions.

If you're doing an interview face-to-face use eye contact
and try and interest the interviewer in what you're talking
about rather than thinking ' do I sound OK ' do I look
alright on TV. If your eyes flicker around during a TV
interview, you look uncomfortable, and possibly a bit
shifty. If you keep your eye-line focused on the
interviewer, you will come over as being in command of your
subject. Just try and relax and take your time. And
remember to smile, you will look and sound a lot friendlier.

Animation and Gestures

Be bright and buoyant in your answers. You need to be
slightly more animated and larger than life. Pep up your
delivery so that it is energetic and enthusiastic, rather
than dull and low-key. Television is entertainment after
all and broadcasting is a performance! The more engaging
you appear the more interested and involved the audience
will feel. It's perfectly okay to move, rather than
sitting stiffly and looking unnatural. Just be aware of
exaggerated movements or unconscious movements such as
flicking your hair or tapping your fingers. If you always
'talk' with your hands, like I do, that's okay; just don't
over do it. Also be aware of knocking your microphone,
movement or other sounds that may interfere. Look & Sound
Good

Always take time to warm up your voice. You will come
across as more articulate and authoritative. It will help
prevent a "frog in the throat" during the interview. Sip
room temperature water before and during the interview.
Never drink anything too hot or cold and nothing with milk
in it otherwise you'll be constantly clearing your throat.

Dress well and look your best.

Take your cue from the presenters on the show you're
appearing on. Perhaps it's business casual for a morning
show or more business corporate for a news show. Wear
make-up. Ok guys maybe just a touch of powder to eliminate
shine.

If you stumble, or slip-up, or use the wrong persons name
like I did during my interview, just forget about it and
move on. Even top TV presenters make mistakes.

Did I manage all of the above in my interview? Probably
not. But the key is to relax and enjoy the interview as
much as possible ' after all it is your opportunity to
promote your business, product or service and hopefully
raise your profile and profits.

About the Author:

Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace ' your
inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. To learn more about how you can achieve recognition,
enhance your image and shine, sign up for free monthly tips
at http://www.shinecomms.com.au/subscriber.html

----------
This article is distributed on behalf of the author by http://SubmitYOURArticle.com
SubmitYOURArticle.com is a trading name of Takanomi Limited.
Takanomi Limited is a limited company registered in England and Wales.
Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
----------

4.

Step Up And Create Your High Payoff Meetings

Posted by: "articleannounce" articles@submityourarticle.com   articleannounce

Wed May 7, 2008 8:24 am (PDT)

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to linda@yourhighpayoffcatalyst.com.

Title: Step Up And Create Your High Payoff Meetings
Word Count: 757
Author: Linda Feinholz
Email: linda@yourhighpayoffcatalyst.com
Category: Business - General
Article URL: http://www.submityourarticle.com/articles/easypublish.php?art_id=31730

The article is preformatted to 60CPL.

Step Up And Create Your High Payoff Meetings
There are times in business when it gets complicated
sorting out why a team gets stalled. I've had clients who
were facing so many competing issues they couldn't figure
out where to start: their strategy, their capabilities,
their products or services, and so on.

With those companies, we often have to feel our way through
as I sort the issues and help them prioritize where to
start the Change process.

And there are other times when there is a clear starting
point.

I'm working with an organization that knows exactly the
challenge they're facing and the impact it's having on
their business.

They've been sitting for hours in management meetings with
very little managing or problem solving taking place. Can
you imagine what it was like for them to see my slide with
a calculation about the cost being over $1,800,000 in lost
productivity?

Their breakdowns are a result of inexperience with
practices that make individuals and teams effective. While
several of them have been entrepreneurs, they now need to
work at problem solving with peers. Many of them are used
to being responsible for getting things done during
business turnarounds and are unfamiliar with delivering on
both the competing priorities of 'normal' work and client
emergencies.

Most of them are in their role as division heads for the
first time in their careers. They're grappling with the
endless stream of challenges and paradoxical conflicts
faced at that level in businesses. They know they've been
less productive and much less effective than they ought to
be as a team and as leaders of their employees.

A month ago I observed two days of management meetings -
nearly twenty hours in which perhaps 4 hours of actual work
got accomplished.

I pointed out to them that since the root of their
breakdowns is not personality differences but "know how,"
the work I'm doing with them is to give them new tools and
techniques, sort of like new hand rails, shoes and stair
treads, they'll use every day.

They love the fact that what I'm teaching them is
immediately valuable to them in their management meetings.
AND it's also immediately useful in other settings,
including their work with their own direct reports.

Because their behavior is so easy to spot when they're in
their management meeting, that's where we started this
week. I spent 16 hours with them 'first describing the
techniques of running high payoff meetings, then doing some
role playing, and then taking it straight into the rest of
the meetings they had planned.

Here are 3 quick tips they learned to make your own
meetings more effective and productive, immediately:

Tip #1 Have a purpose for the meeting before it begins

While these folks started their meeting with a schedule
that showed a list of topics, they usually launched
straight into discussions without any stated goal for any
of the conversations.

Now they're stating clearly at the beginning of each
conversation whether the purpose is to clarify an issue
that has come up, to identify potential solutions for it,
evaluate efforts underway, or come to agreement about
specific actions and accountabilities.

Stating the purpose at the beginning is helping with the
next tip...

Tip #2 Have the right people at the meeting

Usually, five or six members of the management team sat
through hours of discussions that had no relevance for
their own work in the company. Everyone was at the table
"just in case" it might be useful. So they were spectators
rather than contributing to the work.

Now they're planning each agenda item ahead of time,
including inviting those who belong at the table and
excluding people who have nothing to add.

Having the proper group to work on the matter means they
can absolutely achieve the next tip...

Tip #3 Stick to the topic

When half the people in the room sat observing, they often
tried to contribute ideas so the time didn't appear to be
wasted. Yet their 'helpful' comments derailed conversations
into explaining details already known, or addressing
tactical ideas when the discussion was strategic, and so on.

Now they're holding their conversation among subject matter
experts and people responsible and accountable for the
results. Their conversations go deeper yet take one quarter
as long as before. They're stepping up to a new level as
issues that had languished without progress for months are
being worked on in the next 30 days.

The entire team is very clear about the high payoff return
they'll be getting using those new practices.

About the Author:

Management expert, consultant, and coach Linda Feinholz is
"Your High payoff Catalyst." Linda publishes the free
weekly newsletter The Spark! to subscribers world-wide and
delivers targeted solutions, practical skills and simple
ways to build your business. If you're ready to focus on
your High Payoff activities, accelerate your results and
have more fun at it, get your FREE tips like these visit
her site at http://www.YourHighPayoffCatalyst.com

----------
This article is distributed on behalf of the author by http://SubmitYOURArticle.com
SubmitYOURArticle.com is a trading name of Takanomi Limited.
Takanomi Limited is a limited company registered in England and Wales.
Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
----------

5.

Don't Be Taken Advantage Of By A Internet Coach

Posted by: "Mario Churchill" distribution@isnare.com   articles_isnare

Wed May 7, 2008 12:12 pm (PDT)

This is a free-reprint article written by:
Mario Churchill

==================
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- You are not allowed to use this article in UCE (Unsolicited
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- If you distribute this article in an ezine or newsletter, we
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- If you post this article in a website/forum/blog, ALL links
MUST be set to hyperlinks and we ask that you send a copy of the
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Title: Don't Be Taken Advantage Of By A Internet Coach
Author: Mario Churchill
Word Count: 561
URL: http://www.isnare.com/?aid=210820&ca=Internet
Format: 64cpl
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================== ARTICLE START ==================
Unfortunately, with the Internet growing as quickly as it is,
there are those who say they can help you build up your web site
in some way or another, however this may not be the case at all.

Don't be taken advantage of by an Internet coach offering you
to help for a nominal fee.

In fact, it would be in your best interest to find out all you
can about the Internet coach you are thinking about using for
services. Their background, their business abilities and
anything else that's possible to assist you in your decision.

Some Internet coaches have been known to charge over five
thousand dollars to serve as your Internet coach or Internet
marketing coach. You need to know the facts before just writing
the check. Its been proven there are imposters on the Internet
now posing as Internet coaches, what a tragedy.

With so many people in need of assistance and these people
posing as Internet coaches will take advantage of them.

In some findings these Internet coaches actually intentionally
help their clients fail miserably at having a web site created.
And unfortunately, many people are so concerned with finding
that someone that can help them profit from their web site that
they are somewhat naive and ignorant to the Internet coach's
background and credentials.

There are hundreds of Internet coaches that are in fact
verifiable, and that can help you in very good ways. Their
assistance is really helpful and their fees aren't outrageous.

The idea is having the knowledge that the Internet coaches
posing as the real thing are actually the bad apples in the
bunch. Awareness is everything, after all its your web site and
your money, that is at risk right?

Find out about the other clients the Internet coach has, talk
to them and see if the Internet coach is actually helping them
out or doing them wrong. Find out if there's even a refund
policy if something should happen.

It is happening to the common people who have small web sites
although, even the bigger web sites have been taken advantage
of, and that's not pretty, remember that saying, the more you
have invested, the more you will lose. That can cause a lot of
problems for anyone. Some people have actually filed bankruptcy
when in all reality they thought with the help of their Internet
coaches.

Now, in some places they supply an internet coaching call,
where you can call and enquire about a certain Internet coach
and find out if the Internet is really who and what they say
they are. If they are real or posing just to rip you off.

This isn't available in all places. However if you search on
it, there is something somewhere on the Internet letting you
know about the posing Internet coaches.

In conclusion, the entire point is to let people be sure they
know who they are dealing with, and what is at risk. If they
choose an Internet coach that is going to take them for
everything they have, this is absolutely wrong. Be aware and
check out different Internet coaches making sure you know they
are legitimate.

About The Author: Mario Churchill is a freelance author and has
written over 200 articles on various subjects. For more
information about internet coach checkout
http://www.websiteconversionexpert.com/checklist.html .

Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=210820
================== ARTICLE END ==================

For more free-reprint articles by Mario Churchill please visit:
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6.

Fall Leaf Wedding Favors

Posted by: "Joe Palladino" distribution@isnare.com   articles_isnare

Wed May 7, 2008 12:13 pm (PDT)

This is a free-reprint article written by:
Joe Palladino

==================
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- You have permission to publish this article electronically in
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- You are not allowed to use this article for commercial
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accessible website and not in a members-only commercial site.

- You are not allowed to post/reprint this article in any
sites/publications that contains or supports hate, violence,
porn and warez or any indecent and illegal sites/publications.

- You are not allowed to use this article in UCE (Unsolicited
Commercial Email) or SPAM. This article MUST be distributed in
an opt-in email list only.

- If you distribute this article in an ezine or newsletter, we
ask that you send a copy of the newsletter or ezine that
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- If you post this article in a website/forum/blog, ALL links
MUST be set to hyperlinks and we ask that you send a copy of the
URL where the article is posted to
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- We request that you ask permission from the author if you
want to publish this article in print.

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Title: Fall Leaf Wedding Favors
Author: Joe Palladino
Word Count: 550
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================== ARTICLE START ==================
Themed wedding ceremonies are becoming more and more popular
because they offer a lot of really great decorating
opportunities and they are really fun for all your guests. Also,
they make for really memorable parties because it will be one of
the most unique ones that anyone has ever attended and had a
great time at. Having a theme at your wedding will really draw
everyone into the fun and make them have really great memories
in a comfortable setting that they will remember forever and
they will all really appreciate the fact that they were a part
of the most important celebration of your life. Seasonal wedding
themes are really great because people associate different
feelings with the different conditions, colors, and scents of
each season. You can really bring the essence of each and every
season into your wedding reception and everyone will be really
surprised by your amazing decorating skills. You can match
everything and make your reception really memorable because of
the intense themes and closeness that this instills in the minds
of your guests. The cool breeze and rich, vibrant colors of fall
will add a lot to any color scheme and you can find wedding
favors that fit with lots of different kinds of themes and still
bring the essence of autumn into your party. Here are a few
examples of different kinds of wedding favors that all bring the
leafy atmosphere of autumn into your wedding. Some of these are
for show and some are practical, what you pick depends on what
you think your guests will value the most.

Autumn Leaf Bookmark:

This is really fantastic for all of the guests that you know
are avid readers. The will love this silver leaf with a burgundy
tassel because it is really attractive and also useful to them.
They can have a great keepsake from your wedding to remind them
of the memories they made but they will also be thanking you
over and over every time they use it. So, if you know that there
are a lot of readers on your guest list then you can try these
wedding favors because they will definitely appreciate them.

Maple Leaf Place Card Holders:

Maple leaves are really nostalgic for anyone who grew up in New
England and maybe had some great maple syrup at breakfast. Maple
leaves are also a great representation of fall because they have
that deep color that everyone associates with the autumn. These
place card holders will be useful to you at your wedding
reception because all of your guests will know exactly where to
sit because their names and the number of the table will be
sitting there for them to find.

Fall Foliage Mint Tin:

These mints will give all of your guests the confidence that
their breath is fresh after the fabulous meal you have provided
for them. And besides, who doesn't enjoy a tasty little mint?
These treats will make your guests really glad and you can get
creative in the ways that you display them. The front has all
the colors of fall leaves and there is the phrase "Our Wedding"
with the date to make everything even more personal and
heartfelt.

About The Author: Joe Palladino is the owner of Her Wedding
Favors and offers fine http://www.herweddingfavors.com/ wedding
favors and unique bridal shower favors. All of his products are
discounted, high-quality cheap wedding favors. You can find
these wonderful fall wedding favors online for affordable
prices.

Please use the HTML version of this article at:
http://www.isnare.com/html.php?aid=214679
================== ARTICLE END ==================

For more free-reprint articles by Joe Palladino please visit:
http://www.isnare.com/?s=author&a=Joe+Palladino

7.

Four Common Tax Myths All Home Business Owners Should Be Aware Of

Posted by: "articleannounce" articles@submityourarticle.com   articleannounce

Wed May 7, 2008 1:54 pm (PDT)

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to general@theaccountingsource.com.

Title: Four Common Tax Myths All Home Business Owners Should Be Aware Of
Word Count: 825
Author: Todd Jensen
Email: general@theaccountingsource.com
Category: Business - General
Article URL: http://www.submityourarticle.com/articles/easypublish.php?art_id=31890

The article is preformatted to 60CPL.

Four Common Tax Myths All Home Business Owners Should Be Aware Of
The home office deduction gets a bad wrap. There are so
many rumors out about the home office deduction that you
may want to avoid the whole subject. But if you have a
home office and aren't deducting it, you could be missing
out on some very valuable tax savings. Let's take a look at
the truth behind the myths about the home office deduction.

Myth Number 1 - The home office deduction is a red flag for
an audit.

Twenty years ago, this might have been true, simply because
it was unusual. Now, the home business seems to be almost
as popular as home ownership! Millions of individuals
operate some kind of business activity out of their homes.
Others telecommute, and deduct their home office expense as
an itemized deduction. The home office deduction is no
longer an automatic flag for an audit.

The key to avoiding an audit is reasonableness. The IRS
uses computer analysis on all tax returns. Any deduction
that is excessive on your income and the benchmarks for
your industry may be questioned.

Bottom line: Deducting a portion of your home expenses as
a cost to operate your home-based business is expected!

Myth Number 2 - If I take a home office deduction, I can
deduct all the costs of my home.

You deduct a portion of your home expenses as a home office
expense based on the square footage of your home office
space. If you have a 2000 square foot home, and a 200
square foot office, you could deduct 10% of your home
expenses.

Unless you operate a day care center, your home office
space must be exclusively used for business. Your kitchen
will not qualify as home office space simply because you
use the table to complete paperwork. If you use the space
for personal and business, it does not qualify.

The easiest way to keep track of this is to designate a
room or rooms for home office purposes. If you don't have
a complete room to use as office space, use furniture to
separate the personal part from the business space.

Of course, there is an exception to this rule. If your
business is wholesale or retail and you do not have any
other fixed location, you can include any space you use for
storage of inventory or product samples as part of your
home office. This space does not need to be used
exclusively, but must be used regularly, and be suitable
for storage.

Bottom line: Calculate the square footage you use
exclusively for business and the square footage of your
storage space for inventory to determine your home office
deduction.

Myth Number 3 - I can only take the home office deduction
if I work at home exclusively.

Old rule! Congress expanded the home office deduction to
allow business owners without any other fixed business
location to take a home office deduction regardless of the
number of hours they spend at home. If you provide services
to customers or clients at their location, you can still
qualify for the home office deduction. You simply must use
your home office for administrative and management duties.

Bottom line: You can deduct your home office as long as
you don't pay for other office space to run your business.

Myth Number 4 - The home office deduction will make me lose
my tax exclusion on the sale of my home.

The rules have changed here, too. If you use 10% of your
home for business purposes, you no longer have to recognize
10% of the gain on the sale that could have been excluded
if you meet the requirements for the sale of your principal
residence.

What you do need to do, however, is include any
depreciation deduction you took in prior years as a taxable
capital gain. You still benefit, because your capital gain
rate is most likely lower than your ordinary income tax
rate. You are able to take the original depreciation
deduction at ordinary income tax rates, and bring it back
into income when you sell your home at the lower capital
gain rate. Your depreciation deduction can also reduce
your self-employment taxes.

Bottom line: You can still save taxes overall by taking
the home office depreciation deduction each year.

Operating your business from home is a very smart move
financially for the new or small business owner. You can
save yourself thousands of dollars in rent by operating at
home rather than renting business space.

But the cost of housing your business is an expense, and
should be treated that way. You would not hesitate to
deduct rent expense for your business. Treat your home
business expense the same way. The tax money you save can
be used to grow your business, or even to fund your family
vacation! Talk to your tax preparer if you have more
questions, and get ready to take that home office deduction
on your next tax return!

About the Author:

Todd Jensen, "The Profit Engineer", has helped hundreds of
business owners make their business more successful and
profitable. For tips and strategies on how to boost your
business success as well as increase your profits, visit
http://www.theprofitengineer.com or
http://www.freebusinessstartupinfo.com

----------
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SubmitYOURArticle.com is a trading name of Takanomi Limited.
Takanomi Limited is a limited company registered in England and Wales.
Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
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