Messages In This Digest (10 Messages)
- 1.
- Automated Cigarette Manufacturing Methods From: articleannounce
- 2.
- Mobi websites: The BIG revolution on small phones. From: articleannounce
- 3.
- Web Hosting For A Smaller Business - How To Put Your Business On The From: Andrew Scherer
- 4.
- Peaches Uniform Solid Tops – Keeping It Simple From: Bill W. Johnson
- 5.
- Change the Way Your Offerings Are Used to Expand Consumption with Pr From: articleannounce
- 6.
- Your Mental Attitude Dictates Your Number of Clients AND In-come From: articleannounce
- 7.
- Selling In A Recession - Why Some People Are Going To Crash And Othe From: articleannounce
- 8.
- How To Upsell & Cross-Sell To Achieve Rapid Sales Growth From: articleannounce
- 9.
- Home-Based Business Work/Life Balance From: articleannounce
- 10.
- The Win-Win of Joint Ventures From: articleannounce
Messages
- 1.
-
Automated Cigarette Manufacturing Methods
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Mon May 26, 2008 6:24 pm (PDT)
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Title: Automated Cigarette Manufacturing Methods
Word Count: 513
Author: Michael Sherriff
Email: michael@michaelsherriff.com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 31572
The article is preformatted to 60CPL.
Automated Cigarette Manufacturing Methods
Cigarette manufacturing
Over the years, cigarette companies have needed to design
ways to keep up with the growing demand of cigarettes. They
have been able to do this through the use of machines. With
growing technology, the abilities of these machines have
drastically increased in capabilities.
When the cigarette industry started making cigarettes, they
were made by hand. People worked on a line and rolled and
glued the cigarettes one at a time. This process was slow
and did not produce many cigarettes in a given day. Today,
there are more than sixteen thousand cigarettes made each
minute on one machine. Supply and demand. These companies
will keep the cigarettes on the shelves and in your fingers
as long as there is a demand for them.
Technology has drastically increased from the time of hand
rolling. Now cigarettes are made quickly and easily as well
as in massive quantities and additionally now use
industrial machines. First the tobacco is transferred from
it's holding areas, this is normally called a silo. In the
silo, the tobacco is processed to insure the fullest flavor
of your cigarette. Then it is transferred to a machine that
will cut the tobacco and divide it. The machine will divide
the tobacco and roll it into cylindrical shapes. Then it is
transferred on to another machine.
The final process is to flip one of the doubled stick so
that it faces the opposite direction. This ensures that
made cigarettes are in proper place for packing. The
machines used these days are faster paced than just doing
it yourself. It all seems quite simple from back in the day
when they had processed cigarettes by hand.
This next machine will work with the paper. The paper is
fed into machines on long rolls that will cut off at
specific sections. This will actually make more than one
cigarette at a time. Often, this system will make two or
more cigarettes in which are rolled into the paper and
glued, then cut. The filter is then added and a brown cork
paper is then added to the white tube. The logo is
imprinted onto the cigarette at this point.
From there, the cigarette will move onto the packaging
area. Packaging is interesting as the cigarettes are each
turned opposite from each other and then put into packs.
This insures a tight fit into the wrapping. All in all,
this process takes micro seconds for each cigarette!
Amazing. Where it took at least five minutes to make one
cigarette in the past, machines are now taking that same
five minutes and making over eighty thousand cigarettes at
a time.
Machines have made it easier to make sure the product is on
the market and ready for buyers. With the changes in
technology, there are now faster machines on the market
that can insure that cigarette manufacturers can get more
cigarettes on the market without the need to hire
additional help. It is mostly automated. Take a look at the
new machines and what they can offer your company.
Increase productivity today!
About the Author:
Sly filters (Europe) Ltd manufacture and supply tobacco
feed systems for the tobacco manufacturing industry. Go to
http://tobaccofeedsystems.com for more details of our
tobacco feed systems.
----------
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- 2.
-
Mobi websites: The BIG revolution on small phones.
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Mon May 26, 2008 11:24 pm (PDT)
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Title: Mobi websites: The BIG revolution on small phones.
Word Count: 555
Author: Michael Sherriff
Email: michael@michaelsherriff.com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 32154
The article is preformatted to 60CPL.
Mobi websites: The BIG revolution on small phones.
The world is on an ever changing spree. The last fifty
years have seen more changes in the world of electronics
than the last 200 years. Bulky computers gave way for slim
sleek desktops.
The un-portability of desktops made people think and invent
laptops. The laptops eventually became too heavy and
cumbersome to be carried around so they gave way to palm
tops and blackberries. Now, the situation is different.
The Internet as we know it will soon be making way for a
new revolutionalized version called the mobile internet.
Picture this: An executive needs to make a presentation
about the latest market trends. Earlier, he would need to
go to his desktop or open his laptop to surf and gather
information from the net. These days he just connects to
the internet with his Blackberry and accesses the mobile
internet. In minutes, he has all the information he
requires.
Scenarios like these are becoming more and more common with
the advent of phones like Nokia N5 and Blackberry.
Now the arrival of the Mobi internet has further enabled
the busy executive to explore the net as per his
convenience. What is Mobi internet? Mobi internet is the
internet which has been specially designed for mobile
phones and wireless devices such as PDA's. Mobi internet
offers more than just web browsing. It offers features such
as Global Positioning Service (GPS) amongst others.
We all know that mobile internet is the new rage these days
amongst the young crowd. However, there are many businesses
and websites which are migrating from the regular internet
to the mobi versions. What are the advantages of mobi over
regular internet for businesses?
There are more mobile users than laptop or desktop users.
With mobi, your website can be viewed any time and anywhere.
Most consumers like browsing on their mobile phones while
waiting at the bus stand or at leisure. There is a better
chance of getting hits on the mobi net than on the
laptop/desktop as these are used purely for work and
business purposes
A 'dot mobi' name tells your customer that the site is
mobile friendly
If you buy the mobi version of your company's website now,
you will not need to worry once the mobile internet space
starts getting crowded. The mobi websites are slowly but
surely increasing. The pioneers get the maximum visibility.
In developing countries, mobiles are cheaper than laptops
and desktops. A mobi website will ensure the visibility of
your business amongst millions of people.
Most people would love using their mobile phones for
browsing the net since no one likes to hold a mouse or tap
on a keyboard for long. However, there are not many mobile
friendly sites available. Go mobi, you will gain more
customers.
It's predicted that the cost of mobile internet advertising
will go into billions of dollars. Be one of the first to
take advantage and get a profit from advertising.
Mobi internet is the new kid on the block which is slowly
becoming a rage. Mobi websites are a great indication to
the internet buffs that your site is mobile friendly.
So, invest in mobi site and see the difference. Like they
say the "early bird gets the worm".
Invest in mobi internet and score over your competitors in
the years to come.
About the Author:
Sly Filters (Europe) Ltd already have a mobile version of
their website which benefits its current and future
customers. Go to
http://slyfilters.com/blog/ to see whysly-filters- goes-mobi
how they have gained the advantage over their competitors.
----------
This article is distributed on behalf of the author by http://SubmitYOURArticle.com
SubmitYOURArticle.com is a trading name of Takanomi Limited.
Takanomi Limited is a limited company registered in England and Wales.
Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
----------
- 3.
-
Web Hosting For A Smaller Business - How To Put Your Business On The
Posted by: "Andrew Scherer" distribution@isnare.com articles_isnare
Tue May 27, 2008 6:12 am (PDT)
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Title: Web Hosting For A Smaller Business - How To Put Your
Business On The Web
Author: Andrew Scherer
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For sure, if you are counting on a maximum web presence for
your promotional investment with regards to your smaller to mid
size business then good consideration should be given to the web
host that you use. If you were just an individual looking to
share your interests or a hobby with others on the net it really
wouldn't make much difference what web host you selected but
being that you are a for profit business then there are a number
of things that you should consider.
At the present time there are literally thousands upon
thousands of web hosing providers who are all competing for your
business and they all have so many different services and tools
to offer in a wide variety of price ranges, so it can be some
what confusing. The first thing that you have to take into
account is the type of website that you are setting up, because
this matters a lot when determining your web hosting needs.
For instance if your website is going to be less than
one-hundred pages and isn't going to contain any multimedia
content such as streaming videos then a standard plan which many
hosts refer to as an entry level plan might be all that you
need. You can easily find a web host with this type of plan for
somewhere in the area of $5 per month or so.
One other option that you might consider is what is commonly
referred to as "shared hosting"due to its afford ability. These
plans are available in the $10 price range and usualy have lots
of feature advantages such as high storage capacity and broad
bandwidth. Of course knowing the exact amount of bandwidth that
you will be needing is dificult if not imposible to determine
exactly however; there is a basic formula that you can use for
"guestimating".
You simply estimate the approximate size of the pages in your
website and them multiply that by the number of pages that you
think that you will be ending up with. Of course bandwidth,
gigabytes and price should not be the only thing that you take
into consideration when selecting a web hosting service for your
website.
If your website is a site that you are using for clients to
refer to in your community and you won't be doing any real
Internet marketing on it then you won't have to really concern
yourself with SEO or search engine optimization. However if you
are going to rely heavily on Internet marketing for your
business then you may want to think about SEO when you are
selecting a web hosing service.
There are a few strategies to take with regards to your web
host and SEO. One option is to locate a web host that provides
SEO services and in that case you will want to research
carefully what options that they provide. Another option for
considerations is if you plan on doing your own SEO and in that
case you will want to make sure that your web hosting service
provides the basic tools that you will need for doing your own
SEO.
About The Author: Written by Andrew Scherer. Find the latest
information on http://www.hostingcoupons.org/ web-hosting
webhosting as well as
http://www.hostingcoupons.org/ hostgator webhostgator- coupon/
hosting
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- 4.
-
Peaches Uniform Solid Tops – Keeping It Simple
Posted by: "Bill W. Johnson" distribution@isnare.com articles_isnare
Tue May 27, 2008 6:13 am (PDT)
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Bill W. Johnson
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Author: Bill W. Johnson
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There are so many numbers o styles, designs, and fashions for
you to choose from when you are looking for work wear for the
medical or healthcare industry. You will find a copious number
of work wear designs willing and wanting to make you a believer
in the products they sell. You do not need pressured, you do not
need broken promises, and you do not need shoddy work wear. That
is why more and more professional are choosing Peaches uniform
solid tops.
Sometimes, print designs are preferred, but more medical or
healthcare providers are choosing the exceptional quality and
benefits of solids. That is why when those medical providers
want something special at affordable prices they turn to Peaches
uniform solid tops for their immediate and future needs.
Peaches uniform solid tops have been around for a long time,
and with that longevity, comes a reputation that has been built
on trust, quality, and service. You give your all, and you can
depend on this work wear designer to give its all right back to
you. Because the last thing you need to worry about when you are
at work is the condition and reliability of your work wear.
Of course, you will find there are benefits to purchase Peaches
uniform solid tops that are not so common with other work wear
designers…
Comfort
You will be purchasing work wear that guarantees to fit you as
it was intended to fit. This means you get a comfortable fit and
feel. The material used is soft but sturdy so you get the most
benefits from your medical apparel. There is no one that can do
it better – no one.
Versatility
While work wear is worn at work, many people also enjoy wearing
that same work wear at home or while running chores around town.
There are so many tasks you will be able to accomplish when you
choose Peaches uniform solid tops for your work wear. Imagine
having everyday wear, gym wear, or play wear when you choose
your work wear. Because you will be getting work wear that is
just that versatile, allowing you so many benefits and choices
for use.
Affordability
Just because you need superior quality does not mean you want
to pay higher prices. You will find that when you purchase
Peaches uniform solid tops the prices are so low it's almost
free. Not all of the solid colors are those bland colors either.
You get affordability that is stylish and good looking.
Choices, Choices, Choices
When you get choices, you are in control of your look for the
day. You can go to work looking your best because you know you
will not look like everyone else. You have a unique identity,
and when you choose Peaches uniform solid tops you are being
given a tool that insures you keep that unique identity. No more
matching your coworkers, you can look good in a color scheme of
your choosing.
When you demand the best, you can trust the look and feel
offered by Peaches. Nothing is as stylish and affordable.
Nothing is more you.
About The Author: Max Johnson of
http://www.embroidered-uniforms- Click forcorporate- apparel.com.
more Peaches Scrubs Solid Tops.
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- 5.
-
Change the Way Your Offerings Are Used to Expand Consumption with Pr
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Tue May 27, 2008 2:24 pm (PDT)
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Title: Change the Way Your Offerings Are Used to Expand Consumption with Pricing
Word Count: 755
Author: Donald Mitchell
Email: askdonmitchell@yahoo.com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 33222
The article is preformatted to 60CPL.
Change the Way Your Offerings Are Used to Expand Consumption with Pricing
You cannot change your business model to better use pricing
until you find a concept that expands your competitive
advantage, regardless of what competitors do. Let's look
for that important breakthrough concept.
Although we have been focusing on the potential value of
the right pricing tests, please realize that those are
actually very hard to do well. Only if the demand
elasticity is very great will you be able to tell the
different between one pricing structure and another. Also,
beyond a certain point, you cannot effectively run any more
tests and before then measuring the results can be costly.
Because of these limitations, you need to do a lot more
thinking about what pricing could do to expand demand than
actual testing. Let's consider how changes in your pricing
structure could change your customer's and the end user's
behavior.
Disneyland's historic pricing structure might be a good
starting point. If you went to Disneyland (the one in
Anaheim, California), for many years you were offered the
choice of a one-day, multiple-day, or annual passport. The
most expensive way to buy a visit by the day was by the
one-day passport, and the least expensive per day was the
annual passport. If you knew that you were coming back for
several days during a vacation trip, you would usually opt
for a multiple-day passport. If you lived nearby, you
might consider an annual passport.
Disney always advertised these structures. So, if you were
planning a vacation to Southern California from far away,
you would often plan the length of your stay to match the
longest multiple-day pass available (usually three days).
If Disney had only offered two-day passports, many people
would not have planned to or actually stayed for a third
day.
If you lived nearby, you might never visit Disneyland again
(having been there too many times to count) unless it
seemed like it was free. And that's the perception that an
annual passport creates. Each entry is free after you have
made the annual investment. So, you might even consider
stopping by for only an hour or two. In your mind, the
cost of the day has dropped from around $50.00 recently to
nothing. Would that change the number of times you go to
Disneyland if you lived nearby? You bet.
Why would Disney want you to come all of the time? Well,
actually they don't. So, there were usually two different
kinds of annual passports. One allows you to only come on
days when Disney knows the park isn't crowded. For a lot
more money, you can come every day. The price of the more
expensive option is about the same as buying two three-day
passports. The price of the less expensive option is about
the same as buying one three-day passport.
What benefit does Disney get from having you come on not so
busy days? Well, it's almost impossible not to spend some
money while you're there. You will probably pay for
parking in the Disney lot. Even if you don't park there
and only spend $2.00 for a beverage, Disney probably has
made more money than if you hadn't been present that day.
Throughout the day, you will also be exposed to enormous
numbers of impressions about other Disney products and
services from Mickey Mouse shirts to Disney Channel
subscriptions. In essence, you are paying for the right to
receive vastly increased amounts of Disney advertising.
And if you have a good time while you're receiving the
advertising, you will undoubtedly buy more of those
products and services.
Is this pricing strategy a good one for Disney? You bet.
Why did Disney open a new theme park in Anaheim called
California Adventure? Undoubtedly, the company perceived
that it could capture vacationers for longer stays and
local people for more visits. Also, it had a chance to up
the price for an annual passport to include visits to two
parks.
With twice as many places to entertain guests when the
parks weren't crowded, the chances to increase revenues and
advertising exposure were enormous. By the way, a third
park is under development. How do you think the pricing
structure will change then?
Will the behavior of millions of visitors be changed in
ways that make more money for Disney? You bet.
How can you change the pricing of your offerings to expand
consumption?
Copyright 2008 Donald W. Mitchell, All Rights Reserved
About the Author:
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of seven books including Adventures of an
Optimist, The 2,000 Percent Solution, and The Ultimate
Competitive Advantage. You can find free tips for
accomplishing 20 times more by registering at:
====> http://www.2000percentsolution. .com
----------
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- 6.
-
Your Mental Attitude Dictates Your Number of Clients AND In-come
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Tue May 27, 2008 3:54 pm (PDT)
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Title: Your Mental Attitude Dictates Your Number of Clients AND In-come
Word Count: 676
Author: Fabienne Fredrickson
Email: articles@clientattraction.com
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Your Mental Attitude Dictates Your Number of Clients AND In-come
QUOTE: "Nothing can stop the man with the right mental
attitude from achieving his goal; nothing on earth can help
the man with the wrong mental attitude." - Thomas Jefferson
You may be working your tail off to market your business
and yet you're still wondering why it hasn't "happened"
yet. I've seen this happen thousands of times. An
entrepreneur is seemingly working HARD to get clients,
working like a dog to bring in some good in-come and yet,
the results just aren't showing up. It's like fighting an
uphill battle and often seems like it's not really worth
it, or worse, like something's wrong with us.
But the real battle that's going on isn't with the
marketing, it's that something's wrong on the INSIDE. If
there's a struggle on the OUTSIDE, it simply means that one
exists on the INSIDE, and it's based on our conditioning.
You see, how we are conditioned affects virtually every
aspect of our life: our relationships, health, finances,
success, even Client Attraction.
If you're experiencing struggle or results aren't happening
fast enough, it just means there's an inner conflict that
affects how you think and feel, as well as your beliefs and
fears. It's the battle between your conscious and your
unconscious.
"When your conscious mind thinks you want something but
your subconscious mind thinks you don't deserve it (or any
other limiting belief), you will fail at getting what you
want. Instead you will actually attract what your
subconscious feels is right for you. In order to attract
what you prefer, your conscious and subconscious have to be
in agreement." - Joe Vitale
If there's an exterior struggle, like clients not coming in
fast enough or the fact that money is REALLY tight, then it
means that PART of you wants something (your conscious) and
PART of you doesn't (your subconscious). The bad news is,
your subconscious has veto power over your conscious,
always.
The GOOD news is, once you clear the interior struggle, the
results you want happen almost instantly. That's what's
happened to me in the past year or two and continues to
happen. The more I match the inside with what I "say" I
want, the more opportunities come my way, the more in-come
shows up and the easier it all is. And I mean really easy.
(And before you start going "there", just remember that I'm
no different than you. Once you work on your own Inner Game
of Client Attraction, you too can experience the same
results. That's what we'll do together in Miami in
September at my 'Mindset and Income Acceleration Retreat'.
More details to follow soon.)
It's not about working harder! If you want different
results, you must change your subconscious beliefs and get
clear on the fears that are not congruent with what you SAY
you want. Here's a few of the hundreds that I've come up
with, based on a survey I did:
- "They won't pay for this"
- "I don't know enough"
- "If I get bigger, they'll find out I'm a fraud"
- "I'm a failure"
- "If I get too many clients, I'll get overwhelmed"
- "I'm not worth it"
- "I can't have it all"
- "My expertise is common sense"
- Etc.
If this is what's going on in your subconscious, you're
essentially driving with the parking brake on, and we've
got to do something about that if you want to begin seeing
different results. Otherwise, you'll continue to push
really hard, work REALLY hard and not see the results you
say you want.
Your Assignment:
If you want to succeed, get rid of this GUNK and SLUDGE
inside. The key is to become AWARE of your which fears and
subconscious beliefs are sabotaging you on a daily basis,
like some of the ones listed above. Once you're clear on
them, figure out where they came from, process them and
then release them. This will immediately change your
behaviors, increase your in-come and new opportunities will
start showing up, ones that you never expected. You'll
wonder why you struggled for so long.
About the Author:
Fabienne Fredrickson, The Client Attraction Mentor, is
founder of the Client Attraction System™ and
http://www.ClientAttraction. , the proven step-by-stepcom
program to attract more clients, make more m'oney being
self-employed, while having more time off to enjoy it all.
To receive your F.R.E.E. Audio CD by mail and get weekly
how-to articles on attracting more clients, visit
http://www.ClientAttraction. .com
----------
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- 7.
-
Selling In A Recession - Why Some People Are Going To Crash And Othe
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Title: Selling In A Recession - Why Some People Are Going To Crash And Others Are Going To Fly!
Word Count: 1476
Author: Gavin Ingham
Email: info@gaviningham.net
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 25064
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Selling In A Recession - Why Some People Are Going To Crash And Others Are Going To Fly!
Over the last few months there has been a lot of talk of
recession. Wherever you look and whatever you read, ever
since the American subprime crisis, talk of a recession
seems to be bombarding us from every possible media. Every
expert there is seems to have something to say about
whether there will or whether there won't be a serious
recession and if there is, how long will it last and just
how severe will it be?
If there is a serious recession, learning how to keep on
selling in a recession will be vital. Sales training might
well be the key.
I have worked with many clients who have weathered
recessions, grown their businesses through recessions and
even set up and started successful businesses in
recessions. Now is not the time to be panicking. Now is the
time to be checking your sales activities, sharpening your
sales training activities and applying solid sales
principles.
1. Believe you can and stay positive!
One of the problems with all of this talk about recession
is that once people believe there is going to be a
recession they start to feel negative about their
prospects. The nature of belief is such that people only
tend to see what they believe rather than believing what
they see. Once you believe that there is going to be a
recession you tend to only notice articles, comments and
statistics that support your beliefs.
What's more, your negative beliefs quickly affect your
outlook and the way that you feel about your business
prospects. Think about it for a second... If you thought
2008 was going to be a great year for business, your best
year yet; how would you feel? Conversely, if you thought
2008 was going to see a major recession and that it was
going to hit you and your business hard; how would you feel?
Mighty different huh? And remember, nothing's changed
here... only your belief. Having a positive and supportive
belief structure is essential if you want to succeed in any
market but it is vitally essential if you want to keep on
selling in a tough one.
Having a winning belief system does not mean that you need
to be deluded however! In the middle of the darkest
recession you don't want to have your eyes shut! But you do
need to realise that in a recession people want to work
with the best suppliers.
Suppliers that they can rely on. Suppliers that support
them. Suppliers who are going to be around tomorrow. And if
your competitors struggle, that means more sales and more
business for you.
2. Get proactive
If this year is going to be tough then you need to be more
proactive. Much more proactive. You need to do more
marketing and more selling. You need to attend more events
and do more networking. You need to do more promotion and
more canvassing. Bottom line, you need to increase your
sales activities, maybe dramatically.
In a recession many companies cut their sales activites.
They figure, "If we're not going to sell anything, what's
the point?" Many individual salespeople do this too.
Perhaps it's not a conscious choice but it's what they do.
Touche. Cut your activity, cut your sales. You're a living,
breathing, self-fulfilling prophecy! You believe there is
not much business out there, so you feel negative. That in
turn affects your activity and your activity destroys your
sales results.
Even if (and it is only if at the moment) there is not as
much business out there, then you need to be more active,
more focused and more targeted. If your competitors are
easing off a little, now is the time to up the anti and
grab your share of the market. Even if sales do slow down
temporarily, you will be in pole position when things pick
up again.
3. Sharpen your sales skills
Most salespeople do not spend enough time working on
improving their sales skills and techniques. Perhaps they
can get away with this in a booming market when sales are
easy. Perhaps not. But things will always change if the
market tightens. Sales success will go to the salesperson
who really understands why people buy and can help people
make the right business decisions. Salespeople of this
calibre stand to benefit from possible changes ahead
because there will be more business for them as their
competition falls by the wayside.
Sales will not go to the journeyman salesperson, the
mediocre wannabee or the 9-5 order taker. Salespeople like
these could well be in for a rough time.
When did you last read a sales training book on selling?
How many sales training audios have you listened to over
the last month? How many sales training seminars have you
atteneded in the last 6 months? For 80% of salespeople
reading this, the answer is zero.
If you're in the 20% who have invested in yourself...
Great, you're on track. Keep the study up and make sure you
stay ahead of the game.
If you're in the 80% who haven't... Don't panic! You still
have time. Start now by putting together your own sales
training and development plan to sharpen your sales skills
and hone your sales techiniques. Salespeople who can sell
in any market will always be in demand. Effort now will
reward you whatever this year brings.
4. Improve your service and focus on relationships
As I write this many companies will be working out how to
cut corners. They will try to save money by tinkering with
their business offerings. They will try and eek extra
profits out of their clients by cutting the bells and
whistles from their offerings. This is not a good idea.
If business is tight you want to be wowing your clients
with the best service that they have ever had, from you or
from any of your competitors. You need to be going the
extra mile. If a recession bites many companies will try
and discount to survive. They probably won't (survive), but
you don't want your clients going to them as they try to
keep their heads above water! You need to "lock in" your
existing clients now so that they won't even think about
going anywhere else.
Spend time with your clients. Build stronger relationships
with your clients. Make sure you truly understand them,
their concerns and their businesses. Find ways to help them
and add value over and above what they could have ever
expected.
5. Leverage your efforts
In a soft market many salespeople only chase the easy
stuff. They don't chase the tough stuff. Most salespeople
have all sorts of opportunities which they squander every
day and every month because there are seemingly easier
things that they can be doing.
In a tough market you must leverage all of your efforts.
This is basic sales 101 and should be stuff that you do
every day anyway... Here are just a few ideas.
Always ask for referrals. Referrals are great business but
most salespeople do not ask for them because clients often
say no. Learn how to ask for a referral properly and then
build asking for a referral into your sales process and ask
for one every time.
Upsell and cross-sell. Whether though laziness, lack of
knowledge or lack of ability many salespeople sit on
accounts where there is so much more business than they are
currently leveraging. Extending your business with existing
clients will not only make you more money, it will also
strengthen your relationships with and value to them and
their businesses.
Contact dormant accounts. Most companies have hundreds if
not thousands of "dormant" accounts. There may be multiple
reasons for this from changing business practises to
fall-outs with the client. Dormant clients may well be
redeemable and may have been "lost" purely because someone
forgot to ring them or a salesperson moved on. Get in touch
with them!
Follow up on all leads. I recently contacted 5 health
insurance companies over the web. Only one replied. You
should not be burning leads like this in any market. Follow
up on all leads professionally using a proven sales system
like the ones I teach in my sales training seminars and
programmes and you will close more business. New clients
are essential for any business in any market.
So there we are, 5 tips to help you to sell in a recession.
This year may well prove to be an interesting year for some
businesses and individuals. Some of this will be down to
the market itself. Much of it will be down to you and how
you react and respond to what might be a challenging year.
Here's my prediction for the year...
There will be winners and there will be losers. Which are
you going to be?
About the Author:
Motivational speaker and sales expert Gavin Ingham is
offering a free Sales Success mini-course and newsletter to
readers of this article. Visit http://www.gaviningham.com
now to get the sales edge over your competition.
----------
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- 8.
-
How To Upsell & Cross-Sell To Achieve Rapid Sales Growth
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Title: How To Upsell & Cross-Sell To Achieve Rapid Sales Growth
Word Count: 1199
Author: Gavin Ingham
Email: info@gaviningham.net
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 25708
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How To Upsell & Cross-Sell To Achieve Rapid Sales Growth
January has been a busy month of sales seminars, sales
training and motivational speeches so I hadn't had any time
to think what I was going to write about this week until
about half an hour ago...
I was sat at my PC in my home office, tidying up some
emails when one of my good friends called. It's been a
while since I have spoken to him so I was delighted to hear
from him. After a quick catch up we quickly focused our
attentions onto setting the world to rights! He said that
he has something he thought I would be interested in
hearing...
This story starts with my friend's 18 year old son who is
currently enjoying a gap year, getting his head down and
working. He has a job in major UK supermarket and he is
really enjoying it.
Based in South West London the store he is working in is
busy, affluent and diverse. It's not huge but it's a decent
size. They have around about 150 staff and shifts would
mean that at any one time there might be 40 or more people
working in the store.
Like most retailers the store chain in question are keen on
their customers owning and using store cards. This creates
loyalty, allows the store to compile details on personal
shopping habits and group trends and, perhaps most
importantly, allows them to extend credit to their
customers.
And as any business who has cards like these knows,
customers on credit are worth far more than those paying
cash!
So back to our little store...
Like most stores they have targets and goals and their most
recent "push" is on encouraging customers to sign up for
more store cards. Each member of staff, whether
individually or as a group, is trained to "upsell" these
cards and are then let loose on the customers. Not
particularly ambitious, their target number of take ups is
4 cards per week... for the whole store.
So for the next week our young hero, despite not being on
the till much of the time, asked every customer he could if
they would sign up. Despite his lack of experience or
formal sales training and techniques our hero signed up...
18, in one week. Now I have to admit that I have no idea
how this rates or how many you or I would have signed up
but it is obviously well over the target of 4 that was set
for the whole store.
At the end of the week our young salesperson goes on his
holidays, returning two weeks later to find out that in his
absence the whole store, 150 people remember, have upsold
exactly ... zero.
Zero in 2 weeks. So what do we learn from this?
1. Upselling and cross-selling to existing clients is
critical if you want to sell more and make more money.
Clients who have already bought off you, who are in a
buying mood and who believe in and see value in what you do
are great prospects for upselling and cross-selling. There
is every possibility that they will buy something else if
you make it known to them.
I remember as a young salesman one of my best clients
buying something off someone else. I rang him to ask why he
had not bought from me and he told me that he would have
but that he was unaware that I could help in this area!
Ouch! I never made that mistake again!
2. Know what you can upsell and cross-sell.
Up to date knowledge of what you can upsell is critical.
Upselling the wrong or irrelevant products or services will
just alienate your clients. Upselling and cross-selling the
right stuff at the right time is your duty. How many times
have you bought something only to get it home and realise
that you wish you had bought the more expensive option
because it has features or benefits that you would have
preferred. If only the salesperson had told you about it!
A reader rang me yesterday to tell me that he was running a
short training session on upselling. The first thing that
he had done was outline for his team all of the options
they had for upselling and how these would benefit the
client. This knowledge is critical if you want to maximise
your sales.
3. Make sure that you ask.
Perhaps the biggest block to upselling is that salespeople
do not ask. Maybe they feel scared. Perhaps they feel
cheeky. Maybe they think that they don't have the right.
Perhaps they "already know" that the client will say, "No".
Whatever! The biggest problem with upselling, as with
asking for referrals, is that most salespeople quite simply
just do not ask.
Call it the McDonalds affect if you like... you have to
ask! They upsell on everything and they get a lot of "Nos"
but they also get a lot of "Yeses"! You need to make just
asking part of your sales process too. You could
significantly increase your sales results over night.
Yesterday morning I met my sister and her kids in the
afternoon. I only wanted a cup of tea. As I ordered the
woman said, "I've just baked some home-made scones. They're
still warm. Can you smell them? Would you like one whilst
they're still warm?"
"Yes please". An easy sale!
4. Learn how to "ask" properly.
Once you know the benefits of upselling and cross-selling,
know what to upsell and commit to asking you need to
improve your upselling techniques. McDonalds ask if you
want a bigger drink or fries but they have no idea whether
you are thirsty or hungry or neither. That's fine in
Mcdonalds, they don't have the time but you do. And you
have the relationships to do this too.
As you are selling ask questions that uncover the need for
an upsale. They needn't be complex but they do make a huge
difference to the relevancy of your upsell and the final
result.
When booking keynotes I don't just suggest that people buy
the books or audios as well, I ask a few questions first to
identify what exactly is needed and how it would add
benefit for my client.
5. Keep it simple.
I've said it before and I will say it again but 80% of
selling is about turning up, maintaining the right attitude
and playing the game.
Many salespeople walk in to my seminars and demand the
advanced stuff because they are so experienced yet, when
you follow them around, they have forgotten or are not
doing many sales basics.
Without the basics you are screwed!
My friend's son may not know the intricacies of selling
yet. He may not have the skills or the experience. He may
not be as subtle, as sophisticated nor as cunning as his
more experienced friends yet. But subtlety, experience and
cunning are no substitute for action and if he keeps on
taking action he will outsell his more established but less
proactive peers.
About the Author:
To find out more about author and motivational speaker
Gavin Ingham and to join his free Sales Success newsletter
visit http://www.gaviningham.com now.
----------
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Takanomi Limited is a limited company registered in England and Wales.
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- 9.
-
Home-Based Business Work/Life Balance
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Tue May 27, 2008 6:54 pm (PDT)
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Title: Home-Based Business Work/Life Balance
Word Count: 550
Author: Audrey Burton
Email: coachaudrey@audreyburton. com
Category: Business - General
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Home-Based Business Work/Life Balance
'Work Life Balance' has been talked about for years, but it
also applies to small home-based business owners. The
biggest difference is that when you are an employee working
for a company that works toward work/life balance, your
boss is (hopefully) looking out for you. When you work for
yourself, you have to look out for yourself!
I have a built-in monitor - my children. They need to be
picked up after school whether I have work to do or not,
and I'm an only parent. They also need to eat - every day!
Since I really enjoy spending time with them and
understand the value of having dinner together, I don't
work with clients nights or weekends.
What stops you at the end of the day? Do you have an 'end
of the day'? You really need one! When you read that, if
you answered in your head with, "Yes, but..." you might be
working too much!
It isn't that simple; I know. If you work in an industry
that requires you to work nights and/or weekends, like a
wedding planner or a psychologist, it is difficult. Also,
there is that period of time when your business really
takes off, but you are not making quite enough profit to
hire an assistant.
You need to maximize your income, so what do you do? The
truth is, I have lost a couple of clients because I don't
work nights. I also built my target market around my work
hours. If I worked with corporate employees, I would need
to work at least a couple of nights per week. For me, it
was well worth it.
My clients also benefit. I accepted a couple of clients in
the evenings, after my children went to sleep, when I first
started my business. I was hungry! After working all day,
taking care of my then 7- and 9-year-old daughters all
evening, I was tired! My clients were not getting my best.
Then I would be exhausted and energized at the same time,
at bedtime, and more tired as the week progressed.
Everyone lost. My clients, my kids and I all got less than
we deserved.
Does this sound familiar? How can you begin to set
stronger boundaries so you are not working all the time?
Do you need an additional day off during the week? Perhaps
you can start by deciding not to work a specific evening
every week, and go from there. If you are in real estate,
perhaps you can take the first half of every Tuesday and
Thursday off. Sleep in - get a mani-pedi - watch a movie.
It boils down to you setting your priorities, and it starts
with a decision. You need to decide that having a life
outside of work is important - that YOU are important. You
are, you know. If you don't think so, ask around. Decide
what is important to you and go after it - don't wait for
permission. In fact, stop waiting in general. Go after
what you want today - life is short.
By having time off of work, you are replenishing yourself
so you will be happier at work! You will be healthier and
have more energy. Your family, friends and clients will
thank you!
About the Author:
Audrey Burton, Small Business Coach, is "The Tigress". Get
her FREE Special Report, "Closing the Sale is Not
Complicated!" with her FREE monthly email newsletter at
http://www.TigressCoaching.com .
----------
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Takanomi Limited is a limited company registered in England and Wales.
Registered number: 5629683. Registered office: 31 St Saviourgate, York YO1 8NQ.
Full contact details are at http://takanomi.com
----------
- 10.
-
The Win-Win of Joint Ventures
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Tue May 27, 2008 7:24 pm (PDT)
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Title: The Win-Win of Joint Ventures
Word Count: 483
Author: Christian Fea
Email: christian@christianfea.com
Category: Business - General
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The Win-Win of Joint Ventures
Forming a partnership with another company can be a great
marketing injection into the revenues of your business. By
combining your strengths, you will become a greater force
in your industry. However, making it a win-win situation
does require careful consideration.
Creating the joint venture groundwork
First you will have to know your company, inside and out.
That means that you have a clear understanding of your own
vision, and you also know how the public receives you. Once
you have determined these elements, it will be the rock on
which you are founded. When searching for the right
partner, your vision cannot be compromised - and if that
means moving onto the next candidate, then that is the only
option in a win-win joint venture.
Analyzing prospective partners
Next, do your homework to find a company that is genuinely
interested in a joint venture. If you are a small business,
you can look for other small business to team up with -
allowing you to become a competitor of a larger company.
Both of you will win in this situation. However, small and
large companies should both be open to a joint venture
together, as this too could be a benefit to both.
Consider the separation
Once you have found the company which compliments yours,
plan your divorce. That's right, plan your divorce. This is
a business tactic used by many, where in forming a united
front, you carefully consider everything and anything that
could go wrong. You cover all of your bases up front. This
ensures confidence in each entity and gives you both a
clear future because you have removed the fear of the worst
case scenario.
Open the lines of communication
Now that you have formed your marriage/joint venture
remember that relationship will require quality
communication. Set up weekly conferences to monitor
progress as a whole, as well as check in on how each entity
is feeling about the partnership.
Chances are, as with any relationship, there will be
issues. Staying on top of any problems is crucial. These
issues can grow into such a large problem that they
ultimately destroy the joint venture unnecessarily.
Communicate on a regular basis. The agenda should include
the issues in your planned divorce to make sure you are
still in agreement.
Create the business plan
Now form your business plan. Once you have known each
other's strengths and weaknesses and have shared ideas and
compromises, make a plan together. Agree upon suppliers,
your structure, and allocations. Be sure to do this
together.
If in completing any of the steps you run into a multitude
of conflicts, then it may be time to move on and find
another partner. Negotiate on the things that are less
crucial to fulfilling your own vision. If you stay grounded
in the fundamentals, the company you joint venture with
will form a win-win situation.
About the Author:
Christian Fea is CEO of Synertegic, Inc. A strategic
Collaboration Marketing consulting firm. He empowers
business owners to discover and implement Integration,
Alliance, and Joint Venture marketing tactics to solve
specific business challenges. He demonstrates how to create
your own Collaboration Marketing Strategy to increase your
sales, conversation rates, and repeat business.
Contact: christian@christianfea.com
http://www.christianfea.com
----------
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Full contact details are at http://takanomi.com
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