Messages In This Digest (9 Messages)
- 1.
- How To Get A PR8 Forex Back Link From: Paul Elms
- 2.
- Power DVD Movies - Your Personal Entertainer. From: Nitiphat Nianjit
- 3.
- 10 Easy Ways to Ensure People DO RESPOND to Your Promotional Message From: articleannounce
- 4.
- "Must Knows" for Working With Recruiters During Your Job Search From: articleannounce
- 5.
- The Power of Perceptions in Shaping Customer Satisfaction From: articleannounce
- 6.
- Job Interviewing Question: Why Do You Want To Work For This Company? From: articleannounce
- 7.
- Networking- A Skill That Every Investor Needs From: articleannounce
- 8.
- Making Money Online: Long Tail And Latent Semantic Indexing (LSI) Ke From: Star Smith
- 9a.
- The Laws of Sales Success From: articleannounce
Messages
- 1.
-
How To Get A PR8 Forex Back Link
Posted by: "Paul Elms" distribution@isnare.com articles_isnare
Fri Jun 13, 2008 1:12 pm (PDT)
This is a free-reprint article written by:
Paul Elms
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Title: How To Get A PR8 Forex Back Link
Author: Paul Elms
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Are you desperate to get traffic to your site and start pushing
your business forward? Then you're not the only one. Most
webmasters want traffic, and they want it fast. One way of doing
this is to get high PR sites to link to you. Run a Forex site?
Then you should aim for a PR8 Forex site to link to you. Run a
wedding site. Then a link from a PR8 wedding site will do
wonders for your ranking. But how and why does this need for
links come about? And more importantly how can you do it.
Google has long been known for serving up good quality results
to their search engine users. You type in 'buses' and you expect
to see a lots of websites returned that contain information
about buses. Now one of the criteria Google (and other search
engines) use to do this is the 'on-page' criterion. They look at
the actually content on the page to see what it is about. But
say there is over a million pages about buses - which result
will Google put on top? A second factor is now becoming more
important. This is the importance of off-page criteria.
The most important off-page criterion is the number and quality
of links pointing to your site. In short, if there are a lot of
good quality websites with links to your site then Google will
assume you have a good quality site. If the word 'buses' is in
the anchor text of the link then Google will assume your site is
about that subject.
But just because you have thousands of links, you won't
necessarily get to the top of Google. This is because quality
counts. One common way of assessing quality is by using Goggle's
page rank. This is figure from 1 to 10 with the highest being
the best quality site. A site with a PR7 is assumed to be better
quality than a site with a PR2.
The best type of links to get are termed one-way links. This is
exactly as it sounds; a site links to yours but crucially there
is not a link back to them. A few years ago reciprocal linking
was very popular and it went along the lines of "I'll link to
you, if you link to me". Google has since downgraded the
importance of these links, and the aim now is to just get a
one-way link.
Knowing this, your task is simple. If you own a Forex site then
get a PR8 Forex site to link to you. You can do this by writing
the best quality content that you can and then contacting the
owners of the target sites to link to you. An alternative and
some would say underground method, is to buy a link from a PR8
Forex site. There are a number of text link brokers out there
who will happily sell you a link. You could quickly see your
search engine placements rocket. But be warned. Google is trying
to clamp down on sites that are buying text links, so that the
search engine results are not skewed.
About The Author: A good trading system can make the difference
between being a winner and being roadkill. The Forex Edge is a
well known system that will increase your trading profits. For
more tips on successful trading and how you can predict the
Forex, visit http://www.forex-trading-advice. com
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- 2.
-
Power DVD Movies - Your Personal Entertainer.
Posted by: "Nitiphat Nianjit" distribution@isnare.com articles_isnare
Fri Jun 13, 2008 1:13 pm (PDT)
This is a free-reprint article written by:
Nitiphat Nianjit
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Title: Power DVD Movies - Your Personal Entertainer.
Author: Nitiphat Nianjit
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Overview on Movies: Stories That Showcase Life
Movies add glamour and chutzpah to our lives and without movies
an individual's life would completely be drab as well as dull.
Movies simply coalesce moving sounds and images hence movies
have become important ingredient of a person's life. It
showcases every basic emotion of humans such as happiness,
vengeance, pain, joy and grief. Movies basically ponder to our
wilder senses, titillate one's innermost emotions as well as pep
up the lives of an individual and are generally considered as
small caricature of human's real day to day life.
In comparatively huge manner the actual life has distorted and
this nowadays is generally portrayed on celluloid. Films depict
the concentration campsites in World War-II, American incursion
of Iraq and Mr. Bush's attitude of Bid Brother are only some of
the simple examples of how the real depicts reel.
There have been many stories being produced that showcases the
life of the girls in glamour field that are mainly depicted the
stories of many models as well as supermodels. Also, movies are
considered to be source of encouragement to many and there are
large numbers of people existing in this world who have largely
being inspired by the movies in order to accomplish something
good in their life.
For instance, movies that are based on the biographies of many
great people have majorly influenced people for attaining same
summit in their life. They are source of assistance in our
personal lives and in the times of immense adversity, movies
help to rush us through. Movies are categorized into number of
types and forms that include:
Independent movies
Individual filmmaking is usually carried outside Hollywood or
at some other studio systems. Independent movie is initially
produced with no distribution or financing from chief movie
studio. Technological, business and creative reasons all have
contributed to growth of independent film scene in late 20th
century as well as in early 21st century.
Open content movie
This movie is much like independent film but is usually
produced by means of open cooperation and the source material is
basically available underneath the license that is enough
permissive in order to allow some other parties creating fan
fiction than traditional copyright.
Fan film/movie
Fan film is a video film or movie inspired by comic book,
television program or may be some other source that is created
by fans rather than copyright holder source or creators. Fan
movie making have conventionally been amateurs, since some
notable films are actually produced by the professional
filmmakers as the demonstration reels. These movies vary
tremendously from short length faux-trailers to full length
pictures.
Animation
It is a technique where every single frame of the film is
individually produced whether produced as computer graphics or
through photographing a drawn picture or by building minute
changes to model unit and then the photographing result is done
with exceptional animation camera. If the frames of camera are
stung combined and resulting movie is observed at speed of
around more than 16 frames for every second. Preparing such a
movie is labor-intensive as well as tedious, although the
computer animation development has wholly sped up whole process.
About The Author: Welcome to http://powerdvdmovies.com -your
comprehensive dvd movies resource. The powerdvdmovies website
provides a ton of information about dvd movies.And complete dvd
movies products website where you can find.to invite you visit
to http://www.powerdvdmovies.com/
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- 3.
-
10 Easy Ways to Ensure People DO RESPOND to Your Promotional Message
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Fri Jun 13, 2008 1:24 pm (PDT)
You have permission to publish this article electronically
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Title: 10 Easy Ways to Ensure People DO RESPOND to Your Promotional Messages!
Word Count: 1163
Author: Nick James
Email: nick@power-tech-associates. com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 34452
The article is preformatted to 60CPL.
10 Easy Ways to Ensure People DO RESPOND to Your Promotional Messages!
It's amazing to me how much advertising material I see that
DOESN'T ask for a response from the reader!
I don't know what it is, but it seems to me that huge
numbers of business owners aren't any more clearer about
what they should be asking their customers or prospect to
do, then those of a hundred years ago.
I mean, we all should've learnt something by now, right?
You see, all around we're bombarded with colourful, flashy,
'creative' advertising that has no other intention than to
create a splash.
And by splash, I mean to attract attention WITHOUT asking
for any other response. It's called IMAGE advertising.
Putting ones name in front, hoping people will buy based on
that alone.
Of course, if you're a 'biggie', like Coke, Pepsi, Nike,
Persil, etc, you can afford to do it (though why they still
do it when they can easily draw in millions by interacting
with their audience, is a mystery).
But, as we're not big institutions, with deep wells of cash
to then go spend it on some daft ad agency to spill their
nonsense on us, we've got to be a little smarter, a little
more agile, a little more ninja like in our approach.
So, what should we be doing those steers us away from that
image-based stuff? And listen: it's not your fault if
you've been doing IMAGE style advertising until now.
Because ... here's the solution to the problem.
And that being... ASK FOR A REPONSE!
There. Pretty painless.
Now, it'd be pretty cruel of me to let this article slip by
without giving you several ways to elicit a response, a
murmur, a whisper from your audience (plus I would've
skated by on my promise made to you in the article headline
- tut tut!).
So then, here are 10 WAYS you can easily use to
dramatically increase the effectiveness of your advertising
and marketing.
1. HAVE A PRIZE DRAW!
There's nothing simpler than to ask prospects and customers
to call in, to fill in a form, to email you because of
winning something. And let's face it, WE ALL LOVE TO
RECEIVE PRIZES AND GIFTS. Asking readers to respond doesn't
have to be fancy, complicated or boring. Something as
simple as - " Listen, before I go, I want to tell you that
there's a mystery prize worth £249.00 up for grabs.
All you got to do is fill in the attached form, put PRIZE
DRAW somewhere on the margin and post it off in the
pre-paid envelope. Then, sit back and relax."
2. MAKING A FREE OFFER!
I'm sure that you've probably got some information that you
could ask people to call in for? I mean, even a butcher can
say " drop in on the week beginning 1st October and you'll
get a special booklet called "Making Sizzling Dishes Using
Succulent Sausages!"
3. SOMETHING EXTRA IF YOU SEND YOUR ORDER WITH PAYMENT
This is what we're all ultimately looking for. "Send your
cash with this order and your goods'll be rushed over to
you in a jiffy. PLUS, you'll get a super little gift that
you'll never want to share with anyone. Your own super
little indulgence!"
4. FILLING IN A QUESTIONNAIRE
From the latest information by DMIS (Direct Mail
Information Service, there seems to be more people
responding to questionnaires then any other response
mechanism). So, why not include one in your next
communication to your audience? You don't have to make it
elaborate or make it have an award winning design. Keep it
simple, to the point and of interest to the responder.
5. VISIT WEBSITE
If you're short on space, on cash, on telling your full
story in a print ad, direct mail letter, flyer, brochure or
other promotional literature, then driving people to your
website, where they can GET THE FULL STORY, is an ideal way
to get a great response.
But of course, you'd better have something interesting and
compelling to say that favours the reader!
6. MAKE AN APPOINTMENT
Any business can schedule an appointment for customers. Be
it by phone, call in to place of business, by email, MSN
messenger, fax, or any other way YOU want people to contact
you to make an appointment. The most successful
hairdressers, marketing consultants, party planners, estate
agents, you name it, all work on a scheduled appointment
basis. Can you use it in YOUR business?
7. MAKE A DONATION
No matter what business you have, or intend to have, you
can easily hook up with a charity and have people respond
to your messages where you inform them that a certain
element of the sales, gets forwarded to the charity. And,
if they wanted to make a contribution over a special
nominated amount, you'll be rewarding them in some way.
8. CUT OUT COUPON
Have you ever snipped out a coupon from a newspaper or
magazine? Whether it be a discount for health vitamins at
Boots, £5.00 off shopping at your local Sainsburys or
Tescos, or even a BY ONE GET ONE FREE at your local Pizza
Hut. You too can, and should use COUPONS as a response
strategy.
9. GAMES, QUIZZES AND SPOT THE DIFFERENCES!
You know, it's not that often people get to experience the
lighter side of life. The more you can help lift the burden
and weight off their shoulders for a little while, the more
they'll cherish you. If in your communications you set
little quizzes, games, puzzles... where the winner will get
a prize when they send in their answers, the mere
interaction will soon have your readers TRAINED to respond
to you in regular intervals.
Why not try it?
10. SOMETHING CONTREVERSIAL
Have you thought what the response would be if you sent in
something CONTREVERSIAL to your readers, prospects or
customers?
I know this may not be something popular, but, it certainly
creates a flurry of interest. I remember an ad where the
Headline said something like...
"Another Family in John Jones Neighbourhood Will Soon Be
the Victim of a Violent Mugging!"
Now, the 'John Jones' was real name of a person. There was
a direct mail letter sent to certain names on a database
selling a set of self-defence fighting videos. The videos
sold okay, but, there was a number of irate people who
received the letter, upset about the headline and the
thought of muggings.
Here's what happened next:
Another letter was sent APOLOGISING PROFUSELY about any
distress the letter had caused. It then went on to say that
if they wanted, they could have the video set at half price
as a way of compensating for the grief caused.
RESULT? They sold MORE videos at the half price than the
full price one!
Hmmm... in what little ways can you spark a profitable
'controversy'?
So there you have it.
Put any of the 10 ways to work to get people responding to
your advertising and marketing messages, and see your
responses... explode!
About the Author:
Nick James is a UK based direct marketer and product
developer. During the last 5 years Nick has sold in excess
of £1.6 Million Pounds worth of products and sevices
online. Subscribe to his Free Tip Of The Week email at:
http://www.Nick-James.com
----------
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- 4.
-
"Must Knows" for Working With Recruiters During Your Job Search
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Fri Jun 13, 2008 7:54 pm (PDT)
You have permission to publish this article electronically
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Title: "Must Knows" for Working With Recruiters During Your Job Search
Word Count: 1112
Author: Michelle Dumas
Email: mdumas@distinctiveweb.com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 33774
The article is preformatted to 60CPL.
"Must Knows" for Working With Recruiters During Your Job Search
For most job seekers, conducting a comprehensive job search
includes—at least to some degree— interfacing
with recruiters (a.k.a., headhunters). But, for many
people, this is also one of the most misunderstood aspects
of a job search.
Here are some quick tips and "must-knows" to demystify the
process of contacting and working with recruiters, and to
help you build relationships that ensure you are
top-of-mind when the ideal position for you comes across a
recruiters desk.
1) There are two types of recruiting firms and the
distinctions are crucial to understand. Retained recruiting
firms work directly for client companies and are paid to
screen candidates based on very specific criteria. Retained
firms often handle recruitment searches for the most senior
and highest paying positions. Contingency firms sometimes
work in competition with each other and only get paid if
they find the winning candidate for an open position.
IMPORTANT: Note that in both these cases, the company pays
the fee to the recruiter, not the job seeker. It is not
customary for a job seeker to pay the recruiting fee, so if
you are being asked to do that, be very cautious.
2) Remember that recruiters work for the company, not for
you! This is the most common misperception. The company is
their "client" and you are the candidate—essentially
the "product" that the recruiter is offering to their
client. Because of the way the recruiting industry is
structured, most recruiters will be seeking to work with
the candidate most likely to get hired (the candidate who
fits a very specific profile provided by the client). 'Most
likely to get hired' does not necessarily translate to
'most likely to succeed,' so if you find you are not the
perfect fit for a position, don't take it personally. For
this reason, if you are trying to make a career change of
any sort, recruiters will not be your best source as you
will rarely fit the profile provided to them by the client.
This doesn't mean you shouldn't contact them. But, do keep
your expectations in check.
3) Recruiters will often tell you that you (the job seeker)
should cultivate an exclusive relationship with just one or
two recruiters. In an ideal world this would be great, but
I disagree with this advice. Recruiters don't necessarily
share information about searches that they are working on.
So, if you only contact a couple of firms and 20 others
have an assignment that matches your qualifications, you
would never know about those assignments. That is why I
recommend contacting as many recruiting firms that that
specialize in your industry or profession as is practical.
If you have provided your resume, most recruiters will
place it in their proprietary database, and if a future
search calls you up as a perfect candidate, they will
contact you, even if you haven't had the opportunity to
build a truly personal relationship.
4) Related to point #3, once you have contacted recruiters
and have begun to establish rapport with at least a few,
your goal is to begin to build personal relationships.
Treat recruiters no differently than you would treat any
other contact in your network. While the initial contact is
generally made via email, now is the time to pick up the
phone and start to build a dialogue. The best networkers
know that effective networking involves some degree of
reciprocity. Do you have a lead that would help he
recruiter fill a position assignment they are working on?
Make a quick phone call. Did you see something important in
the news related to an industry specialty of the recruiter?
Send a quick email. By being helpful, you ensure the
recruiter remembers you the next time they have a position
that is a match for your background and interests.
5) Again, related to point #3, do your research. There are
presently well over 15,000 recruiting offices in just the
United States alone. It is impractical and a waste of
everyone's time to contact all of them indiscriminately. Do
a little research and determine which firms specialize in
your industry of choice or positions like you are seeking.
This small, segmented list is the one you should focus your
time and attention on. This is called taking the "rifle"
approach versus the "shotgun" approach. There are a few
credible service providers that will assist you with the
research and with contacting recruiters using the rifle
approach, but most use the shotgun approach. If you decide
to hire help during this stage, make sure you understand
this distinction and which approach the provider is using.
6) Make it easy for recruiters to help you. Structure and
write your resume in a format that makes it easy for them
to quickly identify your key qualifications. This is not
the time for a functional resume! Most recruiters will
simply throw a functional resume away. You must also be
absolutely honest. Do not be tempted to embellish your
resume. If you are found to be lying about anything, you
will be black-listed. Your accompanying cover letter should
be fact-filled and written specifically to help the
recruiter match you to their open assignments. When writing
letters for clients, I often include three to five bullet
points that clearly identify the qualifications and
experiences that we anticipate the recruiter will be most
interested in and looking for. Also, make the focus of your
job search crystal clear. Be specific and tell the
recruiter what you are looking for, the type and level of
position, the size and type of company, your geographic
preferences, and the salary range you are targeting. Yes:
salary range. Most recruiters will ask you for this
information, and you should provide it.
7) Put some thought into your job search and the order in
which you will conduct it. If you have already contacted a
company, your resume is likely already in that company's
internal database. If a recruiter now presents you as a
candidate for a position at that same company, the company
will not want to pay the recruiter for finding you because
you are already known to the company. This creates a level
of complexity in the whole deal that is almost impossible
to overcome and most recruiters won't work with you if they
suspect you have blanketed HR departments with your resume.
Selectively targeting a limited number of specific
companies is more effective than broadcasting resumes to HR
departments anyhow, but understanding this truth about
recruiters just gives you another reason to do so. Just be
smart about it, be selective, and use discretion.
About the Author:
Nationally certified resume writer and career coach,
Michelle Dumas is the director of Distinctive Career
Services LLC. Through Distinctive Documents
http://www.distinctiveweb.com and her Executive VIP
Services http://www.100kcareermarketing. Michelle hascom
empowered thousands of professionals all across the U.S.
and worldwide. Michelle is also the author of Secrets of a
Successful Job Search http://www.job-search-secrets. com
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- 5.
-
The Power of Perceptions in Shaping Customer Satisfaction
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Fri Jun 13, 2008 8:54 pm (PDT)
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Title: The Power of Perceptions in Shaping Customer Satisfaction
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The Power of Perceptions in Shaping Customer Satisfaction
What's the value of perception? Isn't it interesting how
our perceptions rule our beliefs and actions? So much of
the brain research today seems to support the idea that our
perceptions define our reality.
For that reason, this article focuses on the role of
perception in the minds of consumers. Is the glass half
empty or half full? The definition resides in your
customers' eyes!
--------------------- --------- --------- --------- --------- -
-----------
People Perceive Quality in Many Ways
--------------------- --------- --------- --------- --------- -
-----------
Regardless of how good you believe your offerings or
project solutions are, your clients and customers will be
responding to "quality in perception" even more than
"quality in fact."
Quality in fact refers to the features that we believe
we're paying for, such as how much something weighs, how
fast it runs, or various other characteristics.
Quality in perception refers to things like courtesies,
special considerations, a caring and personalized attitude,
and a host of other subtleties that can lead us to believe
we're receiving something above and beyond what we're
paying for. Effective quality in perception can help
compensate for any gaps in quality in fact that could
otherwise irritate or inconvenience consumers.
--------------------- --------- --------- --------- --------- -
-----------
Often, Perceived Value Is Not about Cost
--------------------- --------- --------- --------- --------- -
-----------
Some years ago, I was a volunteer mediator in the Small
Claims Court system. Over a period of months, I was
fascinated with the proportion of cases involving alleged
wrongdoing or incompetence. People were suing businesses
such as termite services and auto body painters, and even
former best friends and health care providers over a
variety of grievances! The suits often sought fairly small
amounts of compensation, which meant that the financial
aspects were not the primary concern.
What repeatedly emerged in the mediation sessions was that
each plaintiff felt that the vendor, service provider,
health care provider, or ex-friend had not listened to his
or her concerns. Those plaintiffs frequently believed that
their complaints about shortcomings in services, products,
or communications had simply been dismissed.
Had the defendants in these cases earlier offered something
as simple as a sincere apology -- and had they made a
concerted effort to communicate while also taking timely
remedial action -- I believe the resulting quality in
perception could have prevented many of these lawsuits,
even if the quality in fact still left something to be
desired.
--------------------- --------- --------- --------- --------- -
-----------
New Proof of the Power of Apologies
--------------------- --------- --------- --------- --------- -
-----------
The New York Times recently reported that sincere,
heart-felt apologies coming from doctors, surgeons, and
hospitals who made serious medical mistakes have the effect
of greatly reducing the likelihood that patients will sue
for malpractice. Further, patients who settle out of court
are often willing to accept lower settlement payments than
when doctors become defensive and deny what happened.
"Deny and defend" is the advice that malpractice lawyers
and insurers typically give to doctors in the U.S.,
according to the Times. Studies that show that as few as 30
percent of medical errors are ever disclosed to patients.
Yet because malpractice claims have helped cause medical
expenses to skyrocket, drastic changes in approaches to
handling these high-stress situations are sorely needed.
According to the article, two years ago, the University of
Illinois Medical Center initiated a program of openly
acknowledging and apologizing for its medical mistakes.
Since then, the number of malpractice filings against the
center dropped in half. And in 37 cases where the hospital
acknowledged a preventable error and apologized, only one
patient has filed suit.
In one patient's situation described in the article, "the
doctor was completely candid, completely honest, and so
frank that . . . all the anger was gone." This apology also
helped settle the case for a significantly lower amount.
--------------------- --------- --------- --------- --------- -
-----------
Creating a Perception of Seamlessness
--------------------- --------- --------- --------- --------- -
-----------
To help ensure the continuity of our customers'
perceptions, we need to create consistently pleasant
experiences in every interaction each person has, from
visiting a Web site or bricks-and-mortar location, to
asking for more information, to buying products, to
receiving shipments, to interacting with the actual
products or services, to asking for help, and so on.
Consider this very important point: People perceive a
series of interactions with your organization and offerings
as one cohesive experience -- as if everyone and everything
represents threads in the same seamless piece of woven
fabric.
Customers don't care whether behind the scenes, your
business is spread out all over the world, or whether
individual departments consist of contractors or employees,
earthlings or aliens. Whenever customers call technical
support representatives, for example, they expect them to
know all about the features advertised on the Web site that
are supposed to be in the product.
So, if there is any type of communication disconnect, you
might be able to explain it to yourself, but there's no
logical explanation for it in your customer's mind.
--------------------- --------- --------- --------- --------- -
-----------
Prescriptions for Boosting Quality in Perception
--------------------- --------- --------- --------- --------- -
-----------
These important findings show the power of apologies and
candid communications in influencing the perceptions of
clients, customers, or patients. To make sure you're not
overlooking potential ways to create quality in perception,
consider:
1) Special courtesies that can set your offerings apart
from your competitors'

2) Your ability to listen to and handle complaints quickly
and diplomatically

3) Your willingness to be honest with clients about
problems and shortcomings

4) Clear, prompt, and courteous communications that convey
consistent details
Remember that quality in perception is not a substitute for
quality in fact. But it can go a long way toward minimizing
customer and client dissatisfaction, as well as powerfully
reinforcing stellar quality when you ultimately deliver it.
About the Author:
Adele Sommers, Ph.D. is the author of the award-winning
"Straight Talk on Boosting Business Performance" program.
She helps people "discover and recover" the profits their
businesses may be losing every day through overlooked
performance potential. To sign up for more free tips, visit
her site at http://LearnShareProsper.com
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- 6.
-
Job Interviewing Question: Why Do You Want To Work For This Company?
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Fri Jun 13, 2008 9:24 pm (PDT)
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Title: Job Interviewing Question: Why Do You Want To Work For This Company?
Word Count: 549
Author: Carole Martin
Email: kathy@interviewcoach.com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 33747
The article is preformatted to 60CPL.
Job Interviewing Question: Why Do You Want To Work For This Company?
The first answer that comes to mind is, "Because you have
an opening, and I need a job." While this may be the truth,
it is not an answer that will get you points in a job
interview. The interviewer is looking for an answer that
indicates you have thought about where you want to work,
and are not just sending out your resume to any company
that has an opening. Doing research on the company and
industry before the interview will make you stand out as a
more informed and competent applicant.
It's all in how you say it
Annette is the first candidate interviewed for the position
of HR Manager. When she is asked this question she replies,
"I always wanted to work for this company. I not only love
the product but, have used it for many years. This job
would be perfect for me, a real opportunity for me to grow
and develop."
Annette's answer begins well, but then shifts to what she
can get out of the experience instead of what she has to
offer. The answer would be stronger is she were to indicate
that she had done research on the industry and the company,
and could discuss more than her experience with the product.
James is another candidate and answers more directly.
" Based on the research I have done, this company is an
industry leader. When I visited the website, I found some
very impressive information about future work planned here.
I was also impressed with the backgrounds of the founders,
and the current financial statements. This is a company I
have been looking for, a place where my background,
experience, and skills can be put to use and make things
happen."
James's answer demonstrates his interest and enthusiasm for
the company and what it stands for. He also indicates that
he envisions how he could be a member of the team.
The last candidate, Phillip, answers,
"I'm not sure at this point. I answered the ad because I
fit the description but, from the research I've done, I
think that this is the type of company and industry I want
to work in. I know I have what it takes to do this job, and
based on my research, there are some challenges here that
would be a great match with my past experience and skills."
Phillip's answer is honest and forthright. He is here to
learn more and check them out.
Research
It is a must to do research before the interview, and come
up with two or three reasons you want to work for this
company. It would also be beneficial for you to think of at
least two reasons that this job is a match for you - your
skills, your strengths, your experience, and your
background - what you can bring to this company.
Your Answer
There are no right or wrong answers to this question. Your
answer should reflect that you have thought about what you
want and have done research on companies, and this one in
particular. Let the interviewer know that you are being
selective about where you want to work, and that this is
the company you want to work for. A little flattery will go
a long way.
About the Author:
Carole Martin is a celebrated author, trainer, and an
interview coach. Her books, "Interview Fitness Training
Workbook" and "Boost Your Interview IQ" (McGraw Hill) have
sold thousands of copies world-wide. Receive Carole's FREE
job interview tips by visiting her web site at:
http://www.interviewcoach.com
----------
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- 7.
-
Networking- A Skill That Every Investor Needs
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Sat Jun 14, 2008 4:54 am (PDT)
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Title: Networking- A Skill That Every Investor Needs
Word Count: 766
Author: Jack Sternberg
Email: certainapproval@aol.com
Category: Business - General
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The article is preformatted to 60CPL.
Networking- A Skill That Every Investor Needs
Real estate investment is a people business—everyone knows
that. But, more importantly, it's a networking business.
By that I mean you have to build a network of individuals
who can help you build a secure investment future. By the
same token, you must be prepared to help members of your
network in turn, so they can build their own investment
futures and businesses.
In plain words, it's absolutely necessary to build mutually
beneficial relationships with the people around you in
order to succeed in the investment business.
The purpose of this article is to show you the three levels
of real estate networking and how to build and maintain
relationships within those levels.
Level 1: The Strategists To build an investment career, you
should gather a group of people immediately around you that
make up your "inner circle." These are people whom you
trust completely to offer you sound advice on investments
and other aspects of your life. Members of Level 1 depend
upon your type of investment, but can include:
Mentors Partners Fellow entrepreneurs Real Estate Agents
Contractors, etc.
These are people who think strategically; i.e., they're
always looking ahead to future opportunities while keeping
an eye on the present. If you like to think in military
terms, these are the generals of your investment army.
They're also people willing to help you develop personally
as well as in a business sense. Of course, you should do
the same for them. They'll give you advice and support when
you need it and will expect the same from you. Look to
these individuals to guide you toward the right people and
the right projects. In effect, you want them to open doors
for you into good investments, and you, in turn, will open
doors for them.
Level 2: The Financial People The next level is the one
with all your financial people; e.g., accountants, bankers,
brokers, lenders, tax attorneys, other private investors,
etc. Think of this level as being more tactical than
strategic.
By that, I mean they're involved in every transaction and
give you specific advice on terms of contracts, details of
construction/remodeling, and the like. Again, thinking in
military terms, these are your mid-level officers
(colonels, majors, captains, etc.) who execute your orders.
Level 3: Service People The individuals in this level are
the specialists in your network; i.e., they perform very
specific functions for particular properties. They include
independent contractors like painters, electricians,
inspectors, appraisers, etc.
They're the infantry soldiers of your investment army.
They're on the front lines getting the actual physical work
done. Remember, no investment deal is ever won without
"grunts." So, you want the best and most cost-effective
service people you can find. Treat them well and fairly and
work to develop long-term relationships with them. Such
relationships will pay off in greater profits and fewer
problems. Recommendations for Maintenance of the Three
Levels Keep in regular touch with members of all three
levels to keep communications open. Don't limit
communications to just business matters. Show that you care
about them as individuals by asking about their families,
latest successes, golf scores, etc. even when they're not
involved in one of your deals.
In short, build relationships on a personal as well as a
business level and then maintain those relationships
through regular contact. Share your expertise and
knowledge. This can be something as simple as sending them
an article on their area of business. Or, you can recommend
people or projects you think will fit their particular
business interests, etc.
Treat everyone well and honestly. It's imperative to build
trust on all three levels. Never, ever treat anyone in the
three levels poorly. Believe me, if you mistreat someone,
word will get around faster than the speed of light, and
your business will suffer.
I can't stress enough the importance of building a network.
It's the absolute key to a great investment career! Without
contacts and great relationships, your future in real
estate deals will not be successful or less successful than
you'd like it to be. So, work hard to gather the three
levels of people about you. And, always, always, give back
to the individuals who help you succeed. It's not only the
right thing to do; it's the smartest business decision
you'll ever make.
Key Point: You'll go nowhere in the real estate business
without building a network, so make it a priority to grow
the best one possible.
About the Author:
Jack Sternberg is a nationally recognized expert on real
estate investment who's been in the business for more than
30 years. Sternberg is the creator of the renowned "Buyers
First" Program. His deals have totaled over $750 million
and he's been to the closing table more than 1,500 times.
For more, visit http://www.askjacksternberg. com
----------
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- 8.
-
Making Money Online: Long Tail And Latent Semantic Indexing (LSI) Ke
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Title: Making Money Online: Long Tail And Latent Semantic
Indexing (LSI) Keywords
Author: Star Smith
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If you want to get any kind of traffic to your website or blog,
you must use keyword phrases in your content.
Is this the only way to get traffic?
No, but it's the best free way to attract visitors to your
site.
Using a free or paid keyword tool, you will type in the word
you want to target and see what results come up. Usually you'll
get a long list of keyword phrases that you can use for your
content. At first glance this list looks great, but are all
these phrases really going to produce the results you want?
No.
The next step in your keyword research education is learning
about Long Tail Keywords and Latent Semantic Indexing (LSI)
keywords. These are two additional elements to keyword research
that you must know in order to get the maximum results from your
efforts. This knowledge alone can put you miles above your less
informed competition.
Long Tail Keywords
While doing your online marketing research, you will often come
across discussions about long tail keywords. Okay, so what are
they?
Long tail means, not so popular or low hanging fruit. Basically
some keyword phrases are more popular than others. The more
popular phrases naturally produce the most searches, and
therefore, the potential for bigger traffic numbers. However,
because of their popularity, every Tom, Joe and Mary will be
using them in their content.
This means that the competition to rank well in the search
engines for the most popular keyword phrases will be pretty
stiff. So, what's an eager internet marketer to do?
Go for the low hanging fruit, of course. Yeah, this means
you'll be giving up huge chunks of potential traffic, but your
odds of ranking in the top 20 for those phrases are pretty slim
to begin with so, why not give yourself a better advantage?
You can dramatically increase your chances of ranking in the
top 20 results by using long tail keywords.
Here's how to look for these gems:
Lets use the keyword – mortgage.
You go to your keyword tool and type in – mortgage. You get the
following results:
Mortgage rates = 9617 searches per day
Home mortgage – 1798 searches per day
Mortgage how much can I borrow = 298 searches per day
How low can 30 year fixed mortgage interest rates go = 19
searches per day
Okay, here's how you're going to analyze your results and
quickly decide whether or not these keyword phrases are good
choices.
Go to Google and do a search for each of the above keyword
phrases – make sure you put them in quotation marks i.e.
"mortgage rates".
By using quotation marks, you'll get an accurate picture of how
many sites are using those exact same keyword phrases. The fewer
sites using these phrases, the better your chances of ranking in
the top tier of search engine results.
Here's the results of our Google search:
"Mortgage rates" = 51,300,000 competing pages
"Home mortgage" = 43,300,000 competing pages
"Mortgage how much can I borrow" = 16,500 competing pages
"How low can 30 year fixed mortgage interest rates go" = 0
competing pages
Mortgage Rates and Home Mortgage gets thousands of searches per
day, but look at your competition. Wow. There's just no way you
are going to rank well for those two phrases. The best thing to
do is forget about them. Move on down the line to find some low
hanging fruit.
Ideally, you want to find phrases that have under 50,000
competing pages.
Mortgage how much can I borrow has 298 searches per day and
only 16,500 competing pages.
How low can 30 year fixed mortgage interest rates go has 19
searches per day and zero competing pages.
If your niche is mortgage and you put these two excellent
phrases on your site, you will be in prime position to rank
well. You may get less traffic for these, but these people are
just as hungry for information as all those bigger traffic
people. Using long tail keywords can result in getting highly
targeted traffic to your site.
Latent Semantic Indexing (LSI) Keywords
LSI is something that is fairly new on the scene. Google and
other search engines are now taking LSI into account when
ranking web pages, so this is something you need to know about.
LSI is basically a set of related keywords that are sprinkled
throughout your web page content, or article, in a completely
natural way. These words tell the search engines that your
content has a high relevancy value to people looking for certain
information.
Kwbrows.com is a good free tool that can help you find LSI
keywords.
Let's find some LSI keywords for – mortgage.
Here are the results:
FHA, mortgage loan, second mortgage, mortgage broker,
mortgages, interest, calculator, bank.
Using these words throughout your content, in addition to
regular keywords, can result in higher search engine rankings
for your website pages.
About The Author: Did you enjoy this article about making money
online? Read the rest of the series here:
http://www.1MinuteSolutions. com
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- 9a.
-
The Laws of Sales Success
Posted by: "articleannounce" articles@submityourarticle.com articleannounce
Sat Jun 14, 2008 11:54 am (PDT)
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Title: The Laws of Sales Success
Word Count: 1003
Author: Drew Stevens
Email: drew@gettingtothefinishline. com
Category: Business - General
Article URL: http://www.submityourarticle. com/articles/ easypublish. php?art_id= 31904
The article is preformatted to 60CPL.
The Laws of Sales Success
Sales professionals must create magnetic appeal to increase
closing efficiency. Our present global environment creates
numerous obstacles that polarize sales efforts, form the
proliferation of the Internet to advanced media.
Ironically, with the intrigue of technological miracles the
foundation of sales success exists upon 10 principles.
Since the beginning of trade, selling has not changed, nor
have these laws. These principles as they have for
centuries are the laws that attract numerous clients and
create successful selling professionals.
The Law of Preparation
The best selling professionals are always prepared.
Preparation denotes a voracious appetite for information.
Productive professionals attract more clients when they
read information and eventually convert this to client
knowledge. The knowledge output provides client value in
terms of competitiveness, productivity and even
profitability. Value stems from reading newspapers, trade
publications and conducting research. When clients
determine from the value professionals provide they are
more apt to conduct business and moreover, use them
repeatidly. Finally, closing ratios increase when selling
professionals anticipate client needs.
The Law of Selling Methodology
Sales training is critically important to all
organizations. ES Research Group reveals that 90% of all
sales training programs conducted for corporations result
only in a 90-120 day increase in sales productivity and, as
a result, fewer than 20% of companies realize any
sustainable productivity gain that lasts beyond 12 months.
In the United States alone over four billion dollars is
spent per year on training selling professionals with two
thirds of that money ear marked for one day training.
To be competitive, selling professionals must be
competitive. It appears that taking the time to develop a
training program does in fact pay tangible returns. Many
companies think that sales training can help with the
strategic account planning aspect of selling. More
importantly is providing selling professionals with a
methodology they adhere to and more importantly create
attraction.
The Law of Value Proposition
Many professionals are quick to state what they do for a
living. While not much is incorrect with this statement,
the tendency forms stereotype. And, worse yet as an
entrepreneur operating a business, one gets placed into a
pool with competitors. One of the best assets for every
selling professional is a value statement. Be mindful, this
is not an elevator speech. This pithy statement ends the
stereotype and focuses all attention completely on the
prospective client. A value proposition is solutions based
with all benefits focused on the consumer. Customer value
propositions have become one of the most widely used terms
in business markets. These simple statements enable selling
professionals to articulate their company's position into
useful terminology that engages the prospective client.
The Law of Referrals
Proper attraction involves referral acquisition.
Professionals abhor asking for referrals! Business is
driven by the ability to ask for new business. If clients
are happy with your work they will willingly provide others
with your value. The best way to seek referrals is when you
are first engaged with the client and they are at an
emotional high. More importantly you want to ask when you
are in the account, since this is the best time to be top
of mind.
The Law of the Decision Maker
Sales attraction is discovering the true economic buyer.
67% of selling professionals spend too much time with those
that cannot make a decision. Sellers are often duped into
the process because they do not ask the proper questions.
Good detective work means asking the difficult questions.
Selling professionals must be intelligent enough to know
about the organization, the competition to conduct and
intellectual conversation. Research has found that the
title never denotes the economic buyer.
The Law of Value
True selling professionals endeavor to resolve client
issues before the client understands the issue. They have a
passion for converting products and services into value. In
a recent interview with over 10,000 clients, they indicate
their desire for sales professionals that can speak client
language, understand the core issues and get to the heart
of the matter expediently. Ask clients provocative
questions that get them thinking about legacy, expectations
and strategic direction.
The Law of Networking
Truly the best professionals constantly network. Selling
professionals by nature require constant engagement with
others to comprehend business trends and meet new
opportunities. Admittedly, there exist a plethora of
networking associations and organizations, choose those
close to your location and aligned with your business.
Review your local paper for functions that interest you and
attend as a guest, but go! If you do not attend, your
competitors are.
The Law of Desire
Successful professionals love challenges, are exceptional
at overcoming adversity and love what they represent. They
are never shy or non-conversant, and you can sense their
spirit and their passion when they speak. Successful
professionals have an aura of spirit, of love, of passion,
of commitment in everything and anything that they do. The
passion for assisting others is the fuel that bounds from
failure to fortune.
The Law of Faith
Faith is a component of both passion and love. Faith is the
ability to disavow the norms. Thomas Edison did not believe
he failed he had faith to succeed. If Henry Ford, and
Andrew Carnegie did not have faith our American business
system would not be the supreme power it is. And if Abraham
Lincoln did not have faith, African Americans would not be
free and his name would not be associated with America's
greatest president. In fact, faith was so imperative for
Lincoln because his successes did not arrive until after
his 40th birthday. Faith is one of the largest key
components to the laws of selling attraction.
The Law of Success
Professionals have to breathe it, become it and yearn for
it. Success does not come easy. The Reverend Dr. Martin
Luther King jr. stated, Faith is taking the first step even
when you don't see the whole staircase. Take the ladder of
success one step at a time by seeing each step, living each
step and appreciating each step.
About the Author:
Drew Stevens PhD assists organizations to dramatically
accelerate business growth. He is the author of seven books
including Split Second Selling and Split Second Customer
Service and Little Book of Hope. Dr. Drew is a thought
leader on sales and customer service issues. He can be
reached at http://www.gettingtothefinishline. Get a FREEcom
White Paper on Sales Effectiveness or FREE 40 page Business
Builder e-book at http://www.gettingtothefinishline. com
----------
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